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January 07.2026
2 Minutes Read

Unlocking New Dining Experiences: Powerhouse+Co. and Stonefire Grill Team Up

Powerhouse+Co. and Stonefire Grill building partnership.

Powerhouse+Co. Partners with Stonefire Grill for a Flavorful Future

Powerhouse+Co., a renowned communications firm specializing in brand storytelling and influencer marketing, is embarking on an exciting new journey with Southern California's beloved Stonefire Grill. After 25 years of success, Stonefire Grill will leverage Powerhouse+Co.'s expertise to elevate its brand and deepen guest engagement through strategic communications and social media outreach.

Strength in Relationships: A Mutual Commitment to Community

Jennifer Weerheim, CMO of Stonefire Grill, expressed her enthusiasm for this partnership, highlighting the importance of building authentic relationships between their brand and customers. As Powerhouse+Co. integrates its services into Stonefire Grill’s marketing strategy, the focus will not only be on meal promotions and seasonal menus but also on continuing the brand's legacy of community connection.

Innovative Marketing Strategies to Engage Guests

Powerhouse+Co. plans to roll out integrated marketing campaigns using digital storytelling and influencer collaborations to engage a younger audience. This approach aims to showcase Stonefire’s values, such as high-quality ingredients and a welcoming dining experience, through innovative content that resonates with today's consumers.

Savoring Success: Learning From Stonefire’s Legacy

With a solid background since its founding, Stonefire Grill has remained committed to providing family-friendly dining and catering options. Offering generous portions of scratch-made dishes, this restaurant chain has successfully tailored its offerings to fit the lifestyles of busy families. Delivering value through new meal packages invites even more patrons to experience quality dining without breaking the bank.

Future Opportunities: Positioning for Growth

As Powerhouse+Co. takes the helm of Stonefire Grill's communications, there's an exciting opportunity for growth within the fast-casual dining landscape. By highlighting new meal deals and utilizing targeted promotional campaigns, they aim to reach a broader audience while simultaneously enhancing brand loyalty among existing customers.

Stonefire Grill’s recent addition of value-focused meal packages showcases its adaptability and forward-thinking approach. As the industry strives to remain competitive and serve diverse consumer needs, such innovative offerings will continue to anchor the brand within the Southern California restaurant community.

Final Thoughts: The Importance of Adaptation in the Restaurant Industry

For restaurant owners observing this partnership, the collaboration between Powerhouse+Co. and Stonefire Grill is a reminder of the importance of evolving communications strategies to keep pace with changing market demands. Engaging with your community, understanding your market, and adapting your offerings will be crucial for long-term success in the vibrant restaurant industry.

If you want to amplify your restaurant's story and connect with your patrons more authentically, consider evaluating your current marketing strategies. How can you innovate and bring fresh experiences to your community? Start exploring new approaches today!

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01.08.2026

Birdcall's Ambitious Growth: Exploring New Southwest Denver Franchise Locations

Update Birdcall's Expansion Strategy: A Recipe for Success Birdcall is building momentum in the competitive fast-casual dining market with an exciting new franchise development deal in Southwest Denver. The restaurant chain is set to open five new locations, significantly expanding its presence in its home market. This growth is centered around a partnership with local entrepreneur couple Niraj Aryal and Rebecca Michael, who are eager to introduce Birdcall’s all-natural chicken offerings to more neighborhoods. Local Entrepreneurs Driving Community Spirit Rebecca Michael, a Denver native, expressed her commitment to investing in a local brand that truly reflects the city’s ethos. Owning and operating a UPS store in Littleton, Rebecca and her husband look forward to leveraging their franchising experience to bring Birdcall's unique dining experience to communities along the 470 Corridor. Their vision aligns with Birdcall’s mission to not just serve food, but to foster a sense of community through each location. Elevating the Dining Experience with Innovative Design Each new Birdcall location promises to be more than just a restaurant; it aims to be an experience. With vibrant artwork, inviting outdoor seating, and features like arcade games, Birdcall is redefining how fast-casual dining is perceived. This innovative approach is part of a broader strategy to attract customers who seek both quality food and an exciting atmosphere. CEO Mark Lohmann emphasizes the brand's commitment to creating spaces that engage families and friends while enjoying delicious meals. Menu Highlights: Crafted with Care The new Southwest Denver locations will showcase Birdcall’s menu, which includes eight award-winning chicken sandwiches, hand-cut tenders, gluten-free nuggets, and chef-inspired salads. This focus on quality ingredients resonates well with health-conscious diners looking for tasty yet nutritious options. Additionally, house-made sauces add a unique flair, enhancing the dining experience and encouraging repeat visits. Earn More as Birdcall Grows Nationwide With an average unit volume (AUV) nearing $2.5 million and a franchise fee of $50,000, Birdcall positions itself as a lucrative opportunity for prospective franchisees. The investment needed to open a new Birdcall restaurant ranges from approximately $752,000 to $2.638 million, making it a compelling entry point for those interested in joining an emerging fast-casual brand. The anticipated expansion continues Birdcall's trajectory towards over 200 locations across the United States by 2028. Commitment to Community and Profitability Birdcall not only emphasizes operational excellence but also community engagement through initiatives like its 1% Back program. This commitment ensures that a portion of sales goes directly to local nonprofits, reinforcing Birdcall's role as a community partner. As the fast-casual dining market evolves, Birdcall's focus on sustainability and community-driven efforts make it a standout player in the industry, appealing to both franchisees and guests alike. As Birdcall continues to innovate and expand, entrepreneurs looking to make an impact through food service will find a promising opportunity. By investing in a brand that prioritizes quality and community, franchise partners can look forward to being part of a unique dining concept poised for success.

01.08.2026

Pizza Hut's $10 Big New Yorker: Engage Fans with the 'Pizza Before the Hut' Campaign

Update Pizza Hut's New Campaign: A Game Changer for RestaurantsPizza Hut has teamed up with football legend Tom Brady to launch an exciting campaign called "Pizza Before the Hut." This initiative is not just a clever play on words but also a marketing strategy that aims to engage fans, boost pizza sales, and possibly create communal excitement across cities. The campaign celebrates the iconic 16" Big New Yorker pizza, which is now offered at an attractive price of $10, just in time for major sporting events.How the Campaign WorksWhat sets this campaign apart is its interactive element. Cities across the nation have the chance to score a Big New Yorker pizza party by having their local quarterbacks mention "pizza" just before saying "hut" during a nationally televised game. This gamification encourages fan engagement and local community spirit.The premise is simple but effective; it not only heightens the excitement around football games but also saturates viewers’ minds with the Pizza Hut brand. According to Melissa Friebe, Chief Marketing Officer at Pizza Hut, the partnership emphasizes the deep connection between football and the iconic call of "hut!" Pizza Hut aims to capitalize on this by creating a buzz that resonates with both fans and restaurants alike.The Big New Yorker: A Pizza for EveryoneAt the heart of this campaign is the Big New Yorker pizza, boasting six extra-large slices that are so hefty they require folding—a nod to the beloved New York style. With toppings ranging from pepperoni to Italian sausage, it's strategically designed to appeal to a broad audience. This focus on a substantial offering reflects Pizza Hut’s commitment to creating value, especially during the competitive sports season.Marketing Trends in the Restaurant IndustryAs restaurant owners, it’s essential to keep your finger on the pulse of innovative marketing strategies like this. The Pizza Hut campaign combines digital outreach with traditional advertisements, ensuring that they reach fans where they are, whether that’s online, on TV, or via social media channels. For restaurants looking to enhance their marketing strategies, integrating local community elements can create greater engagement and drive sales.Conclusion: A Lesson in Community EngagementThe past few years have taught us the importance of community, especially in the restaurant industry. Pizza Hut’s campaign with Tom Brady not only highlights their product but also encourages fans to engage locally. By tapping into the excitement of the football season and the inherent community spirit, this initiative sets a precedent for how restaurant marketing can evolve. It poses a reminder that innovation and audience connection can drive significant growth in a competitive market.

01.08.2026

Clay Dover: The New CEO Elevating Savory Fund's Mission to Empower Restaurant Brands

Update Clay Dover Takes the Helm at Savory Fund: A New Era in Restaurant Investment In a significant move signaling a new chapter for Savory Fund, industry veteran Clay Dover has been appointed as the company's CEO, while co-founder Shauna Smith steps up as managing director. This change comes as the restaurant-focused private equity firm looks to bolster its commitment to founder-led brands and drive growth across its impressive portfolio. A Strong Vision for Growth Clay Dover, who recently held the position of CEO at Velvet Taco, brings nearly three decades of experience in the restaurant industry to Savory Fund. His impressive track record includes guiding Velvet Taco from four locations to nearly 55 during his tenure, showcasing an exceptional ability to scale businesses effectively. Dover’s appointment is not only a personal milestone for him, but it aims to enhance Savory’s mission: to support founder-led brands in scaling without compromising their core essence. Building on a Legacy of Female Leadership Under the direction of Shauna Smith and Andrew Smith, Savory Fund has built a strong portfolio comprising 13 unique restaurant brands, which collectively generate $515 million in annual revenue. Shauna's rise to managing director highlights a growing trend in the industry, where female leaders are increasingly breaking through gender barriers in private equity—only 4% of such firms have women in top leadership roles. Smith's leadership philosophy focuses on fostering a nurturing environment where founders can thrive, ensuring that Savory promotes not just financial growth but also a supportive culture. Aligning on Values and Vision Dover’s move to Savory Fund was both a strategic and well-timed decision. His alignment with the Smiths’ vision and values made for a seamless transition. "This isn't just about creating a restaurant conglomerate; it’s about building a community where brands can succeed while retaining their unique identity," Dover said. Andrew Smith echoed this sentiment, describing Dover as a “force multiplier” whose experience is essential as Savory continues to expand. The Path Forward for Savory Fund This appointment marks a pivotal moment for Savory Fund as it looks to leverage Dover's operational expertise further. His initial focus will include building sustainable growth strategies, ensuring disciplined scaling, and preserving the individual brand identities within Savory's portfolio. As Dover himself remarked, joining Savory felt like, “jumping on a speeding train,” signifying the momentum the firm has and the opportunities that lay ahead. The Cultural Dynamics in Private Equity While private equity often grapples with public perceptions of being cold and capital-driven, Savory Fund seeks to redefine this narrative under its new leadership. The firm aims to foster an environment that is approachable and rooted in collaboration. As the restaurant industry continues to evolve, Savory's commitment to creating a family-like culture could be its differentiator, providing potential partners and investors confidence in their approach. Looking Ahead: Opportunities and Challenges The restaurant landscape, especially post-pandemic, presents both challenges and opportunities for growth. Brands that embrace adaptability and invest in strong operational leadership will likely flourish. Consequently, Savory Fund is poised to be a leader in the space, fostering innovation and guiding brands to success while honoring their roots and the unique stories they tell. As Clay Dover steps into this role, the anticipation is palpable—not just for his implementation of new strategies but for how Savory Fund will continue to support its diverse portfolio while catalyzing the restaurant industry's next growth phase.

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