Add Row 
Add 
Marcel Brings New Flavor to New York's Upper East Side
The recent opening of Marcel within the iconic Breuer building is sparking excitement among food enthusiasts and locals alike. The team behind La Mercerie, Robin and Stephen Alesch, takes a bold step in their mission to reimagine dining within architectural landmarks by relocating to this brutalist masterpiece.
At its core, Marcel aims to blend unique French culinary experiences with an artistic flair. The restaurant is nestled within Sotheby’s headquarters at 945 Madison Avenue, a location that inherently redefines the relationship between art and dining. The emphasis is on integrating an auction house’s rich art world with an accessible and lively dining scene.
The Vision Behind Marcel
Robin Alesch noted, "This building had soul and potential. We envisioned it becoming the uptown sibling of La Mercerie." The transition from the casual, lively atmosphere of Soho to the more intimate ambiance of the Upper East Side is complemented by an exquisite menu crafted by chef Marie-Aude Rose. The menu reflects classic French cuisine enhanced for contemporary palates, peppered with standout dishes that invoke nostalgia alongside elegance, such as beef terrine and consommé with bone marrow.
Joining the allure of Marcel’s food offerings is its unique bakery, presenting a plethora of delightful French pastries. Customers can indulge in baby-blue boxes filled with assorted madeleines, breads, croissants, and custom cakes, creating a bakery experience that has long been awaited within their Soho establishment.
Artistic Ambiance: The Intersection of Dining and Auction
Marcel’s artistic direction is evident not only in its food but also in its décor. The dining room features curated art pieces that change regularly, thus blurring the lines between a meal and an art exhibition. As patrons dine, they may find themselves eyeing a striking Calder piece or a vintage jewelry display, creating an environment where diners are motivated to engage with the art on display.
Additionally, the former sculpture garden has been transformed into an inviting outdoor dining space, allowing patrons to savor meals amidst both nature and artistry, while being shielded from the bustling streets of Madison Avenue. This thoughtful architectural redesign ensures that visitors are enveloped in a holistic dining experience, surrounded by the rich textures of both food and art.
Local Engagement and Community Connection
As the restaurant opens its doors, it is poised to become a hub for local and visiting collectors, as well as culinary enthusiasts. By intertwining the experience of dining, art, and auction culture, Marcel not only strives for financial success but also seeks to deepen community ties among art aficionados and food lovers.
What’s Next for Marcel?
In an era where dining experiences are continually evolving, Marcel stands out as a fresh concept in New York City's culinary scene. Its cooperation with Sotheby’s is timely, particularly as spring auctions bring an influx of collectors to the city. By cultivating an atmosphere that celebrates both fine art and fine dining, Marcel invites everyone, from seasoned collectors to curious foodies, to partake in its unique offering.
As Marcel unveils its menu, a spirit of innovation and tradition shines, making it an essential addition to NYC’s dining repertoire. Be one of the first to experience this intersection of two worlds when you visit the Breuer building. The fresh flavors and rotating art pieces promise to create a dining adventure that extends beyond a meal and into a shared cultural experience.
Write A Comment