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October 24.2025
3 Minutes Read

Teriyaki Madness Hits Record Sales and Welcomes New Franchisees in 20th Anniversary Celebration

Teriyaki Madness franchising growth illustrated with modern restaurant exterior.

Celebrating Two Decades of Flavor and Franchise Success

Teriyaki Madness, the beloved Seattle-style Japanese fast casual restaurant, has officially marked its 20th anniversary of franchising with astounding growth, boasting record-breaking sales figures this quarter. Over the last two decades, TMAD has established itself as a go-to destination for teriyaki enthusiasts, thanks to its customizable and hearty menu that appeals to a variety of palates.

A Surge of New Franchisees

As part of its celebration, Teriyaki Madness welcomed nine new franchisee groups eager to open 17 locations across the nation. This influx of new operators is not just a number—these franchisees bring invaluable experience from other notable brands such as Jimmy John’s, Dunkin’, and Jersey Mike’s. For Kush Patel, a TMAD franchisee in Ohio and Kentucky, the flexibility offered by the brand's Executive Packages has been a game-changer. “It’s not just about saving money – it’s about speed,” he said, highlighting their efficient process of opening new locations without the typical corporate hurdles.

Impact of Franchise Opportunities

The growing interest in TMAD reflects not just its popularity, but also the booming market for fast casual dining, especially in the Asian cuisine segment. According to recent reports, Asian food is among the fastest-growing sectors in the restaurant industry. This demographic shift supports TMAD’s strategic expansion plans. As TMAD continues to innovate and offer exceptional dining experiences, their franchising model becomes increasingly attractive to both veteran restaurant operators and new entrepreneurs.

Highlights of the Latest Quarter

The numbers speak volumes about the success TMAD is experiencing: 41 new shops have opened in 2025 alone, including an impressive 11 during just the third quarter. This surge has resulted in a notable 22% year-over-year increase in systemwide sales.

The key to TMAD's success lies in its commitment to training franchisees extensively on products and processes, ensuring they are equipped to meet the growing demand for their flavorful offerings. The endorsement of experienced operators, who see potential in TMAD's growth trajectory, serves as a testament to the brand's solid foundation in the market.

The Future Looks Bright

With new franchisees coming onboard weekly, TMAD is projected to reach nearly 200 shops by the end of the fiscal year. Jodi Boyce, Chief Marketing Officer, emphasizes this momentum with the statement, “Twenty years in, and the Madness just keeps scaling.”

The company is not only expanding domestically but also eyeing international opportunities, with continued interest from potential franchisees both within the U.S. and abroad. This growth is fuelled by a combination of demand and TMAD's steadfast commitment to preserving high-quality offerings.

Conclusion: Join the Movement

As Teriyaki Madness propels into its third decade, it’s clear that the franchise is not just a trend but a growing movement in fast casual dining. From its popular teriyaki bowls to its forward-thinking franchise opportunities, TMAD sets a standard for what it means to offer more than just food—a community experience. For those looking to capitalize on this rising brand, there has never been a more opportune time to join the Madness. Whether you're a restaurant veteran or an entrepreneur with a new passion for the culinary arts, TMAD extends an invitation to share in their delicious journey.

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