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January 08.2026
2 Minutes Read

Pizza Hut's $10 Big New Yorker: Engage Fans with the 'Pizza Before the Hut' Campaign

Pizza Before the Hut Campaign: Pepperoni pizza at a picnic.

Pizza Hut's New Campaign: A Game Changer for Restaurants

Pizza Hut has teamed up with football legend Tom Brady to launch an exciting campaign called "Pizza Before the Hut." This initiative is not just a clever play on words but also a marketing strategy that aims to engage fans, boost pizza sales, and possibly create communal excitement across cities. The campaign celebrates the iconic 16" Big New Yorker pizza, which is now offered at an attractive price of $10, just in time for major sporting events.

How the Campaign Works

What sets this campaign apart is its interactive element. Cities across the nation have the chance to score a Big New Yorker pizza party by having their local quarterbacks mention "pizza" just before saying "hut" during a nationally televised game. This gamification encourages fan engagement and local community spirit.

The premise is simple but effective; it not only heightens the excitement around football games but also saturates viewers’ minds with the Pizza Hut brand. According to Melissa Friebe, Chief Marketing Officer at Pizza Hut, the partnership emphasizes the deep connection between football and the iconic call of "hut!" Pizza Hut aims to capitalize on this by creating a buzz that resonates with both fans and restaurants alike.

The Big New Yorker: A Pizza for Everyone

At the heart of this campaign is the Big New Yorker pizza, boasting six extra-large slices that are so hefty they require folding—a nod to the beloved New York style. With toppings ranging from pepperoni to Italian sausage, it's strategically designed to appeal to a broad audience. This focus on a substantial offering reflects Pizza Hut’s commitment to creating value, especially during the competitive sports season.

Marketing Trends in the Restaurant Industry

As restaurant owners, it’s essential to keep your finger on the pulse of innovative marketing strategies like this. The Pizza Hut campaign combines digital outreach with traditional advertisements, ensuring that they reach fans where they are, whether that’s online, on TV, or via social media channels. For restaurants looking to enhance their marketing strategies, integrating local community elements can create greater engagement and drive sales.

Conclusion: A Lesson in Community Engagement

The past few years have taught us the importance of community, especially in the restaurant industry. Pizza Hut’s campaign with Tom Brady not only highlights their product but also encourages fans to engage locally. By tapping into the excitement of the football season and the inherent community spirit, this initiative sets a precedent for how restaurant marketing can evolve. It poses a reminder that innovation and audience connection can drive significant growth in a competitive market.

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01.09.2026

How Mila Became America's Top-Grossing Independent Restaurant

Update From Struggles to Success: The Story of MilaMila, a Miami Beach restaurant that has risen to the top of the independent dining scene, serves as an inspiring example for restaurant owners navigating the tumultuous landscape of the hospitality industry. Founded by Gregory Galy just six weeks before the pandemic hit, Mila experienced an inauspicious start. With a seating capacity of 260 and a creative ‘MediterrAsian’ menu, it was poised to make waves in the culinary world. However, the unfortunate timing led to closures, just as many restaurants faced similar challenges during that fraught period.The Resilience Behind Mila's SuccessDespite its rocky beginnings, Mila has emerged stronger than ever. The restaurant recorded over $51 million in revenue in 2024, making it the top-grossing independent restaurant in America, according to the Restaurant Business Top 100 Independent Restaurants list. What contributed to this remarkable turnaround? The answer lies in Galy’s determination to learn and adapt, coupled with a significant investment in refining the restaurant’s offerings and atmosphere.Smart Investments: Reevaluating the Business ModelGaly recognized early on that excessive time spent closed due to COVID-19 could be turned into an opportunity for reflection and improvement. His decision to reach out for an additional $400,000 from investors was pivotal. This funding allowed him to enhance the restaurant's layout and sound system, which were initially unsatisfactory. For current restaurant owners, this illustrates the importance of being proactive and seeking resources to fine-tune operations to better meet customer expectations.Catering to Today's Diner: A Lesson in Dining ExperienceMila caters to a target demographic that craves both luxury and allure, bridging fine dining and a vibrant nightclub atmosphere. Galy’s inspiration from luxury concepts like Nobu provides valuable insights for other restaurateurs looking to differentiate themselves in a competitive landscape. Implementing an inviting ambiance mixed with high-quality foods has proven essential in attracting a discerning clientele willing to spend more on their dining experiences.Expansion Plans: Taking the Mila Brand Beyond South FloridaBacked by Mohari Hospitality, Mila's parent company, Riviera Dining Group, is poised to replicate its successful concept outside of Florida. This strategic move signals a growing trend of successful restaurants expanding their footprint to reach new markets. For restaurant owners, this serves as a reminder not only of the potential for growth but also of the significance of creating a brand that resonates beyond local tastes.The Importance of Community and Talent DevelopmentA critical aspect of Mila's revival is the emphasis on professional talent development. Galy dedicated time to forming a skilled and motivated team, which is essential in an industry where service quality can make or break a business. Creating a positive work environment, targeted training programs, and investing in staff has direct implications on customers' experiences and retention.Connecting With Diners: The New Restaurant RealityThe story of Mila resonates deeply in today's restaurant scene, where adaptability, creativity, and hands-on management are key. Galy’s story teaches restaurant owners to remain steadfast in the face of adversity, focusing on innovation and customer experiences. As local dining habits begin to shift in response to global events, establishing a firm connection with diners will be more crucial than ever.Mila's narrative is a testament to resilience and intelligent entrepreneurship within the dining world. As restaurants continue to adapt post-pandemic, the innovative strategies employed by Mila could offer valuable lessons on maintaining relevance and profitability in an ever-evolving market.

01.09.2026

Unlocking Investment Opportunities: Jollibee IPO for Hungry U.S. Investors

Update A New Opportunity for U.S. Investors: Enter Jollibee As the appetite for chicken dishes surges across America, Jollibee Foods Corp., a popular fast-food chain from the Philippines, is preparing to bring its international operations to the U.S. stock market. This move will offer U.S. investors the chance to enter the booming segment of chicken chains, which have been a mainstay of consumer dining choices in recent years. What’s Driving Jollibee’s IPO? In a recent announcement, Jollibee disclosed plans to spin off its international business, creating a new entity that will be publicly traded in the United States. After years of robust growth, with system sales increasing by 163% from 2019 to 2024, this transition is seen as a strategic step to boost its presence in North America and tap into investors eager to capitalize on the chicken boom. The Chicken Craze: Why Chicken? The fast-casual chicken sector grew an impressive 24% in sales during 2024, making it one of the fastest-growing subsectors in the restaurant industry. U.S. consumers are increasingly favoring chicken for its versatility and perceived health benefits compared to other proteins. With established brands like KFC and Chick-fil-A paving the way, Jollibee is well-positioned to attract consumers drawn to its unique flavors and new menu offerings. Growth Through Franchising Jollibee’s growth strategy heavily relies on franchising. The brand opened its first franchised location in New York recently, and its initial success there—with reported sales of $17,000 per day—signals strong demand. With 47 multi-unit development agreements signed and more on the way, Jollibee aims to scale rapidly within the U.S. market. Comparisons with Competitors Investors will find Jollibee's growth model compelling when compared to established competitors. While traditional fast-food chains like Wendy’s and Taco Bell continue to innovate their menus with chicken items, Jollibee’s dedication to a focused chicken-centric business model sets it apart. Its average unit volumes rival those of industry giants, showcasing its capability to deliver strong financial performance. What Challenges Lie Ahead? Despite the optimistic outlook for Jollibee, challenges remain. The U.S. market has its complexities, with varied consumer preferences and fierce competition. Public sentiment toward restaurants has also soured somewhat, as many restaurant stocks underperformed in 2025—weighted down by inflation and rising operational costs. However, Jollibee’s unique position as a cultural favorite may work to its advantage. Understanding the Market’s Response Market analysts will closely monitor Jollibee's forthcoming IPO, especially in light of investor reticence regarding restaurant stocks. With examples of spin-offs from other major players like Yum Brands, the precedent exists for Jollibee’s potential success. Analysts are weighing consumer enthusiasm for the brand against broader market uncertainties, making it a pivotal moment for the fast-food sector. A Bright Future for Jollibee In summary, Jollibee’s planned U.S. IPO represents not just a corporate maneuver but a testament to the increasing demand for chicken in the American fast-food landscape. For restaurant owners and potential franchisors, this development may signal an exciting opportunity to engage with a beloved brand on the rise. As Jollibee builds its presence, tracking its path could provide lessons and insights for operators looking to navigate the waters of a competitive market. With a growing global footprint and a brand that resonates with consumers, Jollibee might just be the chicken chain worth investing in as it prepares to take flight in the U.S. market.

01.08.2026

Birdcall's Ambitious Growth: Exploring New Southwest Denver Franchise Locations

Update Birdcall's Expansion Strategy: A Recipe for Success Birdcall is building momentum in the competitive fast-casual dining market with an exciting new franchise development deal in Southwest Denver. The restaurant chain is set to open five new locations, significantly expanding its presence in its home market. This growth is centered around a partnership with local entrepreneur couple Niraj Aryal and Rebecca Michael, who are eager to introduce Birdcall’s all-natural chicken offerings to more neighborhoods. Local Entrepreneurs Driving Community Spirit Rebecca Michael, a Denver native, expressed her commitment to investing in a local brand that truly reflects the city’s ethos. Owning and operating a UPS store in Littleton, Rebecca and her husband look forward to leveraging their franchising experience to bring Birdcall's unique dining experience to communities along the 470 Corridor. Their vision aligns with Birdcall’s mission to not just serve food, but to foster a sense of community through each location. Elevating the Dining Experience with Innovative Design Each new Birdcall location promises to be more than just a restaurant; it aims to be an experience. With vibrant artwork, inviting outdoor seating, and features like arcade games, Birdcall is redefining how fast-casual dining is perceived. This innovative approach is part of a broader strategy to attract customers who seek both quality food and an exciting atmosphere. CEO Mark Lohmann emphasizes the brand's commitment to creating spaces that engage families and friends while enjoying delicious meals. Menu Highlights: Crafted with Care The new Southwest Denver locations will showcase Birdcall’s menu, which includes eight award-winning chicken sandwiches, hand-cut tenders, gluten-free nuggets, and chef-inspired salads. This focus on quality ingredients resonates well with health-conscious diners looking for tasty yet nutritious options. Additionally, house-made sauces add a unique flair, enhancing the dining experience and encouraging repeat visits. Earn More as Birdcall Grows Nationwide With an average unit volume (AUV) nearing $2.5 million and a franchise fee of $50,000, Birdcall positions itself as a lucrative opportunity for prospective franchisees. The investment needed to open a new Birdcall restaurant ranges from approximately $752,000 to $2.638 million, making it a compelling entry point for those interested in joining an emerging fast-casual brand. The anticipated expansion continues Birdcall's trajectory towards over 200 locations across the United States by 2028. Commitment to Community and Profitability Birdcall not only emphasizes operational excellence but also community engagement through initiatives like its 1% Back program. This commitment ensures that a portion of sales goes directly to local nonprofits, reinforcing Birdcall's role as a community partner. As the fast-casual dining market evolves, Birdcall's focus on sustainability and community-driven efforts make it a standout player in the industry, appealing to both franchisees and guests alike. As Birdcall continues to innovate and expand, entrepreneurs looking to make an impact through food service will find a promising opportunity. By investing in a brand that prioritizes quality and community, franchise partners can look forward to being part of a unique dining concept poised for success.

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