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Newk's Eatery Enters Columbus: A Strategic Expansion
Newk's Eatery, the beloved fast-casual restaurant known for its fresh, made-from-scratch offerings, is set to expand its footprint in Columbus, Mississippi, thanks to the seasoned experience of multi-unit operators Vikas and Jaimin Patel. This strategic move comes as the Patels convert an existing location to house the new restaurant, which is anticipated to open its doors in Fall 2026 at a prime spot on Highway 45 N.
The Patels are no strangers to the restaurant industry, having successfully launched and operated multiple Beef ‘O’ Brady’s locations in Mississippi. Their extensive background in food service — starting from their days at Dairy Queen — has equipped them with the local knowledge and cultural understanding necessary for a successful restaurant launch. Jaimin Patel expresses enthusiasm about bringing Newk’s to Columbus, describing it as a place where families can gather and enjoy good food in a welcoming environment.
Leveraging Community Knowledge for Success
The Patels’ decision to open Newk’s is not just a business expansion; it reflects a deep connection to the community they serve. “Columbus is home for us,” said Jaimin. This sentiment resonates with the core philosophy of Newk’s Eatery, which prides itself on serving fresh and healthy meals without microwaves and fryers. This commitment aligns with growing consumer demand for healthier dining options. As consumer preferences shift, restaurants like Newk's are positioning themselves not just as places to eat, but as community hubs.
The Benefits of a Multi-Brand Franchise System
Joining the FSC Franchise Co. system allows the Patels to streamline operations by integrating the strengths of both Newk’s and Beef ‘O’ Brady’s. This multi-brand approach provides support in terms of supply and resources, which can be pivotal for new franchises. By adding Newk’s to their portfolio, the Patels will not only enhance their offering but will cater to a wider range of meal times, from lunch to dinner, catering, and off-premise dining.
Innovations in Dining: The Addition of a Drive-Thru
An exciting addition to the Columbus location is the inclusion of a drive-thru, a feature that Jaimin highlights as essential for convenience. The evolution of dining preferences, especially in the post-pandemic era, places a premium on fast and flexible dining experiences. This innovative solution indicates a forward-thinking mindset in adapting to customer needs, making Newk's an appealing choice for on-the-go family meals.
Symbol of Growth: Newk's Eatery’s Promising Future in Mississippi
The expansion into Columbus is not only a personal milestone for the Patels but a significant chapter in Newk's ongoing growth story. With nearly 100 locations across 12 states, Newk's is already well-established, but with the Patels at the helm in Columbus, the brand is poised to make an even greater impact. Frank Paci, CEO of Newk’s Eatery, emphasized the importance of local operators like the Patels in realizing Newk's potential and serving the community effectively.
With the Patels’ commitment to enhancing the guest experience and a focus on fresh, high-quality ingredients, Newk’s is set to become a frequent stop for families and individuals looking for quality dining options in Columbus. The new restaurant will not only bolster the local economy but also cater to the changing tastes and preferences of Mississippians.
Conclusion: A Community-Focused Dining Experience
The Patels’ vision for Newk's right in the heart of Columbus illustrates the powerful connection between local operators and the success of restaurant brands. As the opening date approaches, the excitement builds around what Newk's will bring to the community — from delectable menu choices to a gathering space for sports lovers and families alike. As Jaimin Patel stated, Newk’s feels like a place “where our family would eat every week.” This expansion holds the promise not just of growth in numbers but of enhancing the community's dining culture altogether.
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