Newk's Eatery Expansion in Columbus: A Game-Changer for Dining

Expansion of Newk's Eatery Marks a New Era in Columbus

Fast-casual dining is on the rise in Columbus, Mississippi, with the announcement that Newk's Eatery is set to open a new location in Fall 2026. Led by seasoned operators Vikas and Jaimin Patel, the franchise will take root at 2400 Highway 45 N., Suite 2, transforming the space previously occupied by another dining establishment. This move showcases Newk's commitment to delivering fresh, made-from-scratch meals to a community deeply rooted in hospitality and family-oriented dining.

Community Familiarity as a Growth Strategy

Vikas and Jaimin Patel aren't newcomers to the restaurant scene; they previously spearheaded the first Beef 'O' Brady's locations in Mississippi. This extensive experience has given them valuable insights into local community tastes and preferences. Jaimin expressed, "Columbus is home for us. We found a great spot that already fits what we need, so we can move quickly and keep things simple." By leveraging their understanding of the market, the Patels are set to make Newk’s a family favorite and a popular gathering space for sports enthusiasts.

The Drive-Thru Advantage: Enhancing Guest Convenience

In response to evolving dining trends, the new Newk's location will feature a drive-thru, an addition that highlights the brand's adaptive approach to customer service. As convenience becomes a significant factor in dining decisions, this feature aims to cater to the busy lifestyles of today’s consumers, ensuring that quality food is more accessible than ever.

Support from FSC’s Multi-Brand Platform

The Patels' expansion into Newk's is also a strategic move benefiting from the resources of the FSC Franchise Co. This partnership allows for streamlined operations and cohesive support systems across multiple restaurant brands. Frank Paci, CEO of Newk's Eatery, noted, "Their ability to activate an existing site, paired with FSC's shared resources, makes this a strong win for guests and for our growth in Mississippi." Their experience with Beef 'O' Brady's prepares them well to maximize the operational efficiencies at Newk's.

The Future Looks Bright for Newk's in Mississippi

With nearly 100 locations across 12 states, Newk's is known for its high-quality, made-from-scratch meals. This new venture in Columbus will maintain the chain's emphasis on freshness and customer loyalty, while also integrating digital solutions for modern dining experiences. The Patels are also preparing to open another Beef 'O' Brady's in Flowood, MS, further solidifying their role in the state's dining landscape.

This ambitious growth not only promises a variety of dining options for local residents but also underscores the Patels' commitment to bringing exceptional dining experiences to the communities they serve. Restaurant owners watching this development can glean valuable insights into community engagement, multi-brand operations, and contemporary consumer needs.

If you’re a restaurant owner or an aspiring franchisee looking for ways to thrive in today's competitive dining market, consider the lessons from Newk's strategic expansion in Columbus. Adapting to local preferences, enhancing convenience, and leveraging existing market knowledge could be key factors in your own culinary success.