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September 26.2025
3 Minutes Read

McDonald's New 'CosMc's-Inspired' Beverage Lineup: A Market Game Changer?

McDonald's new beverage lineup featuring CosMc's drinks on a table.

Exploring McDonald's New Beverage Lineup Inspired by CosMc's

In a bold move to capture a share of the expanding beverage market, McDonald’s has unveiled a new beverage lineup that draws inspiration from its short-lived CosMc's drive-thru concept. As the fast-food giant tests these drinks in over 500 locations across Wisconsin and Colorado, industry experts are watching closely to gauge their impact on both consumer preferences and operational efficiency.

Intriguing Flavors That Appeal to Younger Consumers

The new beverage selection features six drinks, categorized into coffee, crafted sodas, and refreshers. Among them are the Creamy Vanilla Cold Brew and the Toasted Vanilla Frappe for coffee lovers, or the Sprite Lunar Splash and Sprite Berry Blast for those looking for a refreshing soda. The vibrant, Instagram-worthy drinks include options like the Popping Tropic Refresher, which aims to cater to the flavor-savvy, younger demographic that is increasingly gravitating toward unique beverage experiences.

Why Beverage Innovation Matters in the Fast-Food Landscape

The beverage segment has become a crucial battleground in the restaurant industry, particularly as companies like Dutch Bros, 7Brew, and Swig capture market share by appealing to consumer thirst for innovative drinks. As McDonald’s CEO Chris Kempczinski pointed out in an August earnings call, the beverage segment is not just growing; it is, in many cases, more profitable than food. For restaurant owners, this underscores the importance of innovating drink menus.

Operational Efficiency: Can McDonald’s Keep Up?

While the drinks aim for aesthetic appeal and unique flavors, a pressing question remains: how will these new beverages influence service speeds, particularly in drive-thrus? Early testing showed that service times for a simple order were around four minutes, which is respectable. However, can McDonald’s maintain this efficiency as the complexity of orders increases? As consumers are shown to prefer structured drink recipes over autonomous customization, McDonald’s may find that offering bold flavors in streamlined formats is key to balancing speed and innovation.

The Importance of Visual Appeal

One of the standout features of McDonald’s new drink lineup is their eye-catching presentation. The drinks are served in clear cups that highlight the vivid colors achieved through mix-ins like fruits and popping pearls—elements designed to not only taste fantastic but also attract attention on social media platforms like TikTok. This visual strategy aims to engage customers in a way that transcends mere consumption, inviting them to share their experiences online, which is critical for attracting a social-media-savvy audience.

Is This the Future of Beverages in Quick Service?

As McDonald’s approaches the beverage innovation landscape with renewed vigor, many in the restaurant industry are thinking ahead. Will this new lineup signify a shift toward more beverage-centric menus in fast food? By prioritizing flavors and aesthetics, the fast-food chain may well be paving the way for new trends that could redefine consumer expectations. Offering limited-time promotions or seasonal specials could also boost excitement around these drinks, creating a buzz that encourages trial and loyalty.

As we analyze these developments at McDonald’s, it becomes increasingly clear that restaurant owners need to innovate and adapt in order to stay competitive. Keeping an eye on beverage trends could help you not only capture new patrons but also retain existing ones.

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11.11.2025

City Barbeque Opens Its First Location in Johnson City, TN

Update City Barbeque Fires Up in Appalachia Excitement is simmering in Johnson City, Tennessee, as City Barbeque prepares to open its doors on December 15. This beloved Midwest chain is set to introduce its signature low-and-slow smoked meats and homemade sides to the heart of Appalachia. Located near the Johnson City Medical Center, at 421 N. State of Franklin Road, the new restaurant aims to become a community favorite with its authentic barbecue crafted over local hickory wood. A Taste of Authenticity City Barbeque takes pride in serving up a menu that boasts competition-quality brisket, tender pulled pork, and juicy ribs, each dish paired with scratch-made sides such as creamy mac and cheese, delicious cornbread, and perfectly sweet banana pudding. According to CEO Mike Muldoon, “Every plate we prepare is crafted with care and made to bring people together.” This philosophy is deeply woven into the fabric of the brand, emphasizing not just the food, but the community it fosters. The Community Connection City Barbeque sees Johnson City as a locality rich in community spirit—a crucial factor in its decision to expand to the Tri-Cities area. In a statement, Bob Kane from City Barbeque highlighted the strong local love for great food and hospitality, reassuring potential customers that they are coming to a restaurant that values both quality and community connection. Culinary Roots and Growth Founded in 1999 with roots in traditional barbecue culture, City Barbeque has grown into a chain recognized for its authentic approach to barbecue. Each location smokes its meats on-site daily, adhering to recipes developed over decades. This growth trajectory not only speaks to the brand’s popularity but also reflects a burgeoning interest in quality dining experiences across regions previously underserved by such offerings. What’s Next for City Barbeque? As City Barbeque gears up for this new opening, it’s also assessing the potential for additional locations in the Tri-Cities. With plans still under wraps, the company is keen on establishing its foothold in Johnson City before branching out further. The restaurant is projected to employ around ten individuals, fostering local job creation alongside its culinary expansion. Join the Barbeque Celebration As opening day approaches, residents are encouraged to visit City Barbeque for an authentic taste of what the chain has to offer. Whether dining in, ordering takeout, or planning a catered event, there’s no shortage of opportunities to experience fresh, locally smoked barbecue. Final Thoughts City Barbeque's arrival in Johnson City represents not just a new dining option but also a commitment to bringing people together through food. As Mike Muldoon puts it, this venture is about creating happiness every day, reinforcing the idea that great barbecue can indeed cultivate a sense of community. Make sure to mark December 15 on your calendar to check out this delicious new spot!

11.11.2025

Ricardo Young’s Winning Play: Transforming NFL Strategies into Restaurant Success

Update Turning the Page: From NFL Agent to Restaurateur Ricardo Young's journey is a powerful testament to the value of strategy, resilience, and adaptation. Born and raised in Northwest Washington, D.C., he emerged from humble beginnings, demonstrating a fierce drive to succeed. Scholarships at Virginia Tech and the University of Maryland paved the way for a career in sports, first as an athlete and later as an NFL agent. Yet, pivotal in Young's story is the fundamental shift that saw him transition from the sports arena to the culinary world. Victory Restaurant & Lounge: A Culinary Win Launched in Miami, Victory Restaurant & Lounge impressed diners with its vibrant atmosphere and remarkable cuisine, mirroring the city's energetic spirit. By blending upscale dining with infectious social vibes, Young has effectively created a culinary hub. This winning formula was successfully replicated when the restaurant expanded to Houston, where guests are welcomed to a space that combines culinary artistry with nightlife, featuring DJ-driven entertainment and a shareable menu that excites the palate. The Power of Connection and Community At its core, Victory is not just about food; it celebrates the art of hospitality. Young emphasizes the importance of creating environments where people can connect and celebrate. Each restaurant welcomes diners into a community where joy and connection take center stage. Beyond dining, Victory encapsulates a culture of belonging, aiming to transform every meal into an event, a win in itself. Lessons from Sports: The Framework for Success For Young, the parallels between being an NFL agent and running a successful restaurant are striking. His insights on teamwork, trust, and strategic execution—honed during his time in sports—serve him well in the restaurant industry. This blend of discipline and creativity highlights how experiences in one field can enrich another. "At every level, Victory represents a win for everyone who walks through our doors," he states, reflecting the high standards he sets for his establishments. Expanding Horizons Amidst Challenges In 2020, Young continued to advocate for growth within the hospitality industry despite the pandemic's challenges. His commitment was shown through his expansion plans for new locations, including one in Washington, D.C. His belief in supporting job creation and high-quality dining experiences remains unwavering, even in turbulent times. Looking Ahead: A Vision for Hospitality As he forges ahead, Young’s vision for Victory Restaurant & Lounge remains ambitious, focusing not only on culinary delights but also on fostering an inclusive community. His story resonates with many aspiring entrepreneurs, serving as an example of how passion for people and food can lead to a lasting impact on a community. In a world where every interaction counts, Ricardo Young demonstrates that hospitality is not simply about operating a restaurant; it’s about building connections and creating memorable experiences. With a focus on teamwork, passion, and extraordinary dining, Young continues to redefine success beyond the football field.

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Discover How Armando Perez Transforms Leadership at Taziki’s Café

Update Armando Perez: A Journey of Perseverance and Leadership At just 33 years old, Armando Perez stands as a beacon of hope and determination in the restaurant industry. As the Director of Operations for Taziki’s Mediterranean Café, he oversees 13 locations across Middle Tennessee — a testament to his hard work and commitment to the brand. His remarkable journey from immigrant to corporate leader illustrates not only personal resilience but a commitment to shaping the next generation of hospitality professionals. From Venezuela to Tennessee: A Journey that Inspires Perez's story begins in Venezuela, where his childhood was rich with family and joy, despite an economy that was crumbling. In 2012, after visiting an uncle in Florida, Perez took the leap to seek a better life in Nashville, Tennessee. He arrived armed with an engineering degree but little knowledge of English and no clear plan for his future. Starting from the ground up, he joined Taziki’s as a kitchen worker in 2013, facing the challenges of adapting to a new culture and building a livelihood from scratch. The Role of Family in Shaping Leadership Throughout his journey, Perez reflects on the significant role his family played in shaping his leadership philosophy. “Family has always been my compass,” he says. His goal to create a better future for his wife and son deeply influences how he leads. He embodies a people-centric leadership style, treating team members like family, which fosters an environment of respect, accountability, and genuine investment in their growth. Leading with Heart: A Philosophy Beyond Slogans Perez’s approach to leadership emphasizes the concept of “leading with heart.” This methodology transcends traditional management styles; it prioritizes mentorship and connection. He firmly believes that while teaching systems and procedures is essential, creating an environment where employees feel valued and supported is paramount. By understanding his team’s backgrounds and aspirations, he can tailor his leadership to meet their unique needs, resulting in stronger team dynamics and improved employee retention. The Importance of Mentorship in Leadership Development The significance of mentorship in Perez's journey cannot be overstated. Early in his tenure at Taziki’s, he benefited from a leader who recognized his potential and encouraged him to step into leadership roles. This pivotal experience reshaped his understanding of leadership as a supportive and developmental process. Today, he aims to replicate this mentorship, guiding those who start in entry-level positions toward growth and advancement within the company. “I look for potential, not perfection,” he notes, embodying a nurturing leadership approach. Building Opportunity for Immigrant and Entry-Level Workers The restaurant sector has long served as a first step toward opportunity for many. Perez emphasizes the industry’s responsibility to support immigrant and entry-level workers actively. Statistics indicate that nearly one in four foodservice workers in the U.S. are immigrants, and those organizations that prioritize mentorship and growth create more engaged and loyal teams. At Taziki’s, Perez focuses on fostering a culture of support and opportunity, encouraging partnerships that reinforce their commitment to their employees. Looking Forward: Future Growth and Aspirations Under Perez's leadership, Taziki’s Tennessee market is poised for growth, with plans to expand from 13 to 20 locations over the next five years. However, he emphasizes that this growth should not come at the cost of the strong culture he aims to uphold. As he aspires to move into a C-suite role in the future, his vision remains steadfast: to cultivate leaders who embody the core values of opportunity, trust, and growth, creating an environment where everyone can succeed. Advice for Aspiring Leaders Perez offers valuable advice to those eyeing leadership roles: “Lead like you’re already in the role. Focus on people.” He stresses the importance of consistency and care in leadership. By being present for their teams, leaders can create lasting impacts. Titles may hold power, but true leadership is built on genuine relationships and a commitment to the well-being of team members. In Conclusion: A Transformational Leader Armando Perez exemplifies a transformational leader who is reshaping restaurant culture one team member at a time. His story is an inspiring narrative of resilience that emphasizes mentorship, heart-based leadership, and the importance of investing in the future of hospitality. As Taziki’s Mediterranean Café continues to grow, Perez remains committed to his journey — a pathway marked by opportunity, trust, and dedication to the people who make it all possible.

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