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September 30.2025
3 Minutes Read

Krystal Celebrates 93 Years: Join the Excitement with Club Krystal!

Krystal birthday celebration milkshake with sprinkles and stars.

Celebrating 93 Years of Flavor and Fun

This October, Krystal proudly celebrates its 93rd birthday with a variety of exciting promotions that showcase its commitment to flavors and customer experiences. The highlight of this milestone is the launch of the new Club Krystal loyalty program, which enhances interaction with fans while also rewarding them for their loyalty. This program is geared towards making dining with Krystal even more rewarding and enjoyable.

Unveiling Club Krystal: Where Loyalty Meets Flavor

The Club Krystal loyalty program allows fans to earn points on every qualifying purchase of food and beverages. Points can be tracked easily through the Krystal app, enabling customers to feel connected every step of the way. As the brand's EVP of Marketing Kristen Hohl put it, "Turning 93 is a rare milestone in this industry, and we wanted to celebrate it the Krystal way – with big flavors, fun experiences and rewards for our guests." With rewards starting from just 500 points, it offers not just discounts, but also unique birthday treats, exclusive offers, and a chance to unlock special promotions early.

A Birthday Worth Celebrating: Festive Menu Items

In honor of its 93 years of serving up delectable bites, Krystal is introducing festive menu items designed to enhance the celebratory vibes. Among these are the delightful Birthday Cake Shake, a shake loaded with rainbow sprinkles, and Birthday Cake Glaze Bombs, classic glaze treats reimagined with colorful sprinkles. Both offerings aim to delight the senses and add to the celebratory atmosphere during this birthday month.

Krystal Slider Showdown: A Contest Like No Other

On the actual birthday of Krystal, October 24, two locations in Morrow, Georgia, and Hixson, Tennessee, will host the Krystal Slider Showdown eating contest from 10 a.m. to noon. Contestants are invited to register for a chance to compete for amazing prizes, including free Krystal for a year! All participants will receive a commemorative T-shirt and gift bag, while the winners will take home a Slider Gold Medal, adding an element of friendly competition to the festivities.

Returning Fan Favorites for Fall

In addition to birthday offerings, October also marks the return of several beloved fall menu items at Krystal. The Sausage Gravy breakfast lineup, featuring classic Southern ingredients, is available again, bringing warmth to the plates. Whether it's the savory Sausage Gravy Biscuit or the hearty Beef-and-Bean Chili, these dishes highlight the comforting and flavorful essence that Krystal has woven into its heritage over the decades.

What This 93rd Birthday Represents

The 93rd birthday of Krystal is not merely a celebration of time but of the relationships it has fostered with its customers throughout this journey. As Krystal continues to modernize with loyalty programs and a digitally enriched experience, it remains committed to its roots, both in flavor and community engagement. This blend of traditional and contemporary approaches is precisely what has made Krystal a favorite since its inception in 1932.

Join the Celebration!

The birthday celebrations at Krystal promise to be insightful and fun! From special treats to exciting contests, there’s something for everyone. Don’t miss your chance to take part in these festivities running from September 29 through November 2. And while you’re at it, ensure you join the Club Krystal for year-round benefits. This way, you can relish each bite while earning rewards!

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12.29.2025

Leadership Changes at Twin Hospitality Group: What It Means for the Future

Update Leadership Shake-Up at Twin Hospitality GroupIn a strategic move aimed at enhancing operational efficiency, Twin Hospitality Group Inc., the parent company of Twin Peaks Restaurant, has announced significant leadership changes. Andy Wiederhorn has been appointed as Chief Executive Officer, effective immediately, after the abrupt departure of Kim Boerema from the role. Following these changes, Roger Gondek has been elevated from Chief Operating Officer to also serve as President of Twin Peaks.Wiederhorn, who has previously served as the Chairman of the Board since August 2025, expressed his commitment to improve the company’s operational framework while ensuring quality guest experiences at Twin Peaks. “The reorganization prioritizes streamlining operations and minimizing overhead costs. This will not only enhance our service delivery but also optimize financial resources as we work on restructuring our debts,” he said during the press conference.Financial Context and Company GoalsThese leadership changes arrive at a time when Twin Hospitality Group is navigating considerable financial headwinds, with its stock currently trading near its 52-week low. The company, valued at approximately $44.18 million, has faced mounting investor concerns, particularly regarding its liquidity, as data reflects a concerning current ratio of just 0.06. This indicates that their short-term liabilities starkly outweigh liquid assets, a red flag that has made investors cautious.In light of these challenges, securing new leadership that can guide the company toward stability is critical. Wiederhorn's experience, particularly in spinning off Twin Peaks and Smokey Bones into their own entities, presents an opportunity for revitalization.Insights on Roger Gondek's Expanded RoleGondek brings a robust history with Twin Peaks, having served as COO since 2017 and holding leadership positions with the chain’s largest franchisee. His dual role aims for harmonization of leadership strategies — a pivot from a decentralized to a more unified operational command.Wiederhorn's and Gondek’s complementary experiences are anticipated to cultivate a focused approach, potentially allowing Twin Peaks to thrive despite the adverse market environment. “We are determined to leverage our strengths and embrace innovative operational methods to enhance guest satisfaction,” noted Gondek.Looking Ahead: Opportunities and RisksThe company isn’t just focusing internally; they are also looking outward. Twin Hospitality Group plans to acquire additional franchised locations, signaling their intent to expand even amid financial adversity. This includes an acquisition of eight Twin Peaks franchises in Florida for $47 million. It demonstrates a commitment to grow its footprint while restructuring its existing operations.However, the company’s continuous reliance on acquisitions and operational streamlining raises questions about its long-term financial strategies. The emphasis on minimizing overhead may hint at deeper financial dilemmas that were not fully addressed during the transition.Conclusion: The Road Ahead for Twin Peaks and Its StakeholdersThe ongoing leadership changes at Twin Hospitality Group represent both an opportunity and a challenge. As Wiederhorn and Gondek step into their expanded roles, the industry will be watching closely to see if their strategies can translate into improved stability and growth.For stakeholders and diners alike, these developments provide a mixture of cautious optimism and ongoing concern. How these changes will play out in the larger context of a challenging economy remains to be seen. However, the focus on operational excellence and enhancing the guest experience may pave the way for a revitalized Twin Peaks moving forward.

12.29.2025

Start 2026 Right with Free Krystals and Exciting Rewards from Krystal

Update Kick Off 2026 with Krystal: What’s New for the New Year? The Krystal restaurant chain is starting 2026 with inviting offers designed to boost its loyalty program and attract new customers. The original home of the slider in the South is turning heads with enticing deals, including free Krystals for new members of their loyalty program, Club Krystal. From January 1 to February 15, all first-time members can enjoy two free Krystals with a purchase of $5. A Fresh Approach to Loyalty As Kaitlin Kees, Senior Director of Marketing at Krystal, points out, January is a month when many people look for ways to save money after the holidays. The company aims to provide excellent value right away, fostering a sense of connection with their loyal customers. With weekly Mystery Reward Drops every Tuesday and a variety of ongoing app-only deals, membership in Club Krystal promises not only savings but excitement. The Breakfast Lineup: Comfort Food Made Affordable Krystal is also enhancing its breakfast offerings with a new lineup of value-friendly options. Whether customers are heading back to work or seeking easy comfort food to satisfy their cravings, the $2, $4, and $6 breakfast options aim to please. Included are items like the $2 Sausage Biscuit and the $4 Original Scramblers with sausage or bacon, providing all-around comfort and convenience. How to Join Club Krystal Joining Club Krystal is simple and can be accomplished through the Krystal app or online at Krystal.com/rewards. Besides the immediate benefits of free food and discounts, members can collect points on every purchase, unlocking exclusive deals throughout the year. Community Impact and Wider Trends As more restaurants look to lure customers with loyalty programs and value-driven marketing, Krystal's approach reflects a broader trend in the dining industry. The company's efforts to create a community around its food offerings resonate particularly well in a market where consumers are eager for engagement. Preparing for Success in 2026 As Krystal rolls out these new programs and offers, the company is not just looking to sustain its current customer base but to expand it. Recent acknowledgments, like being included in QSR Magazine’s Top 50 Contenders, serve only to bolster their position as a beloved brand in the fast-food industry. Take Advantage of These Offers! As Krystal prepares to launch its exciting new year offers, it’s the perfect time for customers to align their dining habits with smart savings. With promotions that cater to everyday cravings, Krystal invites both loyal patrons and newcomers to enjoy a satisfying meal without breaking the bank.

12.29.2025

Kick Off 2026 with Thrilling Fun at FACE Amusement's New Year Celebration!

Update Ring in the New Year with Excitement and Play As we prepare to bid farewell to 2025 and welcome 2026, FACE Amusement Group is gearing up to provide unforgettable entertainment filled with laughter and joy. Their special New Year’s offer, available from December 31, 2025, to January 1, 2026, features a $200 Play Credit for every $100 card purchased across locations like Arcade City and Big Top Arcade in Gatlinburg and Pigeon Forge, TN, as well as Branson, MO. This promotion is not just a tempting offer; it’s a stellar opportunity for families and friends to gather, indulge in festivities, and create lasting memories. The Value of Family Fun in the New Year Celebrating the New Year at FACE Amusement is not only about enjoying games and rides but also about fostering relationships. For many families, the launch into a new year is a time for reflection and connection, making it vitally important to spend quality time together. The festive atmosphere at locations such as Downtown Flavortown in Pigeon Forge ensures that everyone, from toddlers to grandparents, can find something they love. This is why this gathering of entertainment venues focuses on good, clean fun that aligns with their core values of faith, attitude, consistency, and excellence (FACE). Beyond Entertainment: Philanthropy in the Community FACE Amusement Group is also recognized for its philanthropic initiatives. The Bear Hugs program donates a stuffed bear to local charities for every plush toy won in their claw machines, promoting both play and giving back to the community. This unique initiative has resulted in over 10,000 bears donated to various charities, emphasizing the company’s commitment to strengthening community ties while delighting guests. By supporting FACE Amusement, visitors aren't just playing—they're contributing to a greater cause, merging entertainment with community service. A Glimpse into Local Entertainment Businesses Understanding the dynamics of local businesses like FACE Amusement sheds light on a growing trend in the entertainment sector. This sector emphasizes not just profit but community engagement and family-oriented fun. As people continue to seek ways to celebrate together, businesses that prioritize both exceptional service and community impact are likely to thrive. With strategic offerings like the New Year’s promotion, FACE Amusement is advancing not only its business objectives but also enhancing the local culture. Inciting Joy and Connectivity Through Gaming The gaming experience at FACE’s various locations highlights the importance of interactive entertainment. As families navigate through challenging years marked by social distance and separation, places that offer fun, connection, and competition foster a sense of belonging and happiness. Engaging in games of skill or racing on arcade tracks allows individuals to step away from daily concerns and bond over shared experiences. As the countdown to the New Year begins, what better way to celebrate than with laughter and joy? As we approach 2026, think about how you want to ring in the new year. Whether it’s with a thrilling ride on the Branson Coaster or a friendly competition at the arcade, FACE Amusement Group invites you to experience the magic of togetherness. Don't miss the chance to grab your New Year’s offer and dive into the heartwarming fun that awaits. Visit FaceAmusement.com/deals/ now to learn more about their New Year’s promotions and join in the celebrations! This New Year’s Eve have fun and create memories that you will cherish for years to come.

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