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September 24.2025
3 Minutes Read

Krispy Kreme and Joe Jonas Bring Excitement to National Coffee Day Weekend

National Coffee Day promotions poster with man holding coffee and doughnut.

Celebrating National Coffee Day Like Never Before

National Coffee Day is set to take on a thrilling new dimension this year as Krispy Kreme teams up with global superstar Joe Jonas. The collaboration sees the beloved doughnut chain transform what was previously a single-day celebration into an exciting National Coffee Weekend, making September 29 an event to remember.

From September 27 to September 29, Krispy Kreme will offer an enticing deal: customers can purchase a dozen Original Glazed® doughnuts for just $1 with the purchase of any full-priced dozen. This offer aligns perfectly with the unique idea that coffee and doughnuts belong together, a sentiment echoed by Jonas himself. "I want to make National Coffee Day history," he passionately stated, exemplifying the partnership's commitment to delightful customer experiences.

Free Coffee and Doughnuts: A Sweet Deal

In addition to the bargain on doughnuts, the national chain will also provide a free medium hot or iced coffee alongside a complimentary doughnut on National Coffee Day itself. This offer is available at participating locations, in-store, and through the drive-thru, thereby encouraging both new and loyal customers to indulge in this sweet celebration.

Alison Holder, Krispy Kreme’s Chief Brand and Product Officer, stated that the promotion not only emphasizes their love for Joe Jonas but also reinforces the idea that coffee is undeniably better when paired with a fresh Krispy Kreme doughnut.
“We’re excited to invite everyone to enjoy this unique experience with us,” she added.

What This Means for Restaurant Owners

For restaurant owners, initiatives like Krispy Kreme's partnership with Joe Jonas highlight a growing trend of associating food promotions with cultural events and celebrity influence. These collaborations can significantly boost foot traffic and sales, offering an exceptional opportunity for local restaurants to engage customers through similar promotions. By tapping into national observances and leveraging local celebrities, restaurants can elevate their marketing strategy and attract new patrons.

Promo events that create buzz not only draw customers but also enhance brand visibility through social media shares and community interactions. Integrating a community-based celebration can enhance a restaurant's reputation and strengthen ties with local customers.

Engaging Customers Beyond Promotions

In today’s fast-paced digital world, it’s crucial to foster deeper connections with customers. Engaging through storytelling, whether it’s sharing the history behind a dish or the origin of a coffee blend, can create a more enriching dining experience. Additionally, using platforms like Instagram and Facebook to showcase behind-the-scenes activities or introduce promotional events can amplify engagement.

Building a narrative around offers, such as highlighting the short time frame of Krispy Kreme’s promotions, can entice readers to not only visit the store quickly but also to share the experience with others—solidifying community spirit and loyalty.

Future Trends in Food Promotions

Looking ahead, consumer preferences are shifting towards experiences over products. Food brands must adapt to this evolving landscape by integrating quality experiences, sustainability, and community engagement in their promotional strategies. Restaurants are encouraged to explore partnerships that resonate with their brand while enhancing customer satisfaction.

Moreover, as plant-based diets gain traction, the culinary scene is likely to see more inclusive promotions that cater to diverse dietary needs. Engaging with local farmers and sustainable practices can connect a restaurant more meaningfully to its community, enhancing both brand loyalty and customer engagement.

Conclusion: A Sweet Opportunity Awaits

The National Coffee Weekend brings not just delicious offerings but an exemplary model for restaurants looking to boost sales and engagement through promotional events with cultural relevance. As Joe Jonas puts it, coffee and doughnuts can create an iconic pairing—one that restaurant owners might want to consider incorporating into their menus, not just for National Coffee Day but beyond.

For more innovative tips on how to maximize promotional opportunities in your restaurant and to stay informed on trends that can impact your business, follow our updates as we explore the world of culinary excellence.

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02.21.2026

Supreme Court's Ruling Strikes Down Trump's Tariffs: What It Means for Restaurant Owners

Update The Supreme Court's Landmark Decision: Implications for Restaurant OwnersOn February 20, 2026, the Supreme Court's ruling against President Trump's tariffs has triggered significant waves across various sectors, particularly within the restaurant industry. The decision, reached with a 6-3 majority, holds that the president exceeded his authority when he imposed sweeping tariffs through the International Emergency Economic Powers Act (IEEPA), a statute meant for emergencies. For many restaurant owners who have borne the economic burden of these tariffs, this ruling offers a glimmer of hope amidst an often volatile landscape.The Impact on Pricing and Costs in the Restaurant SectorFor restaurant owners, the implications of this ruling cannot be understated. Trump's tariffs affected a wide range of products, ranging from ingredients to equipment, leading to increased prices for consumers and squeezed profit margins for businesses. With the potential for refunds on tariffs already paid, restaurateurs may find some financial relief, aiding their recovery from the heavy costs associated with these duties.Understanding the Ruling's Wider Economic ContextThe Supreme Court's ruling is not just a setback for Trump’s administration but signals a pivotal point for how future tariffs might be implemented. Chief Justice John Roberts emphasized that the IEEPA does not authorize the imposition of tariffs, stressing the need for congressional approval for such decisive economic measures. This aspect is crucial, as the restaurant industry often relies on imported goods, and stability in pricing can support better budgeting and forecasting for restaurant owners.Future Strategies in Trade and TariffsWhile the Supreme Court ruling curtails the use of IEEPA for tariffs, it does not eliminate all avenues available for imposing tariffs. Other legislative tools remain available under laws like the Trade Act of 1974. Restaurant owners should brace for potential changes in import costs through these alternative measures, and they must stay informed about evolving trade policies that could impact their bottom line.Voice of the Industry: Support and ReliefFeedback from within the industry has been overwhelmingly positive regarding this ruling. Victor Schwartz, a New York-based importer, referred to the tariffs as “arbitrary, unpredictable, and bad business.” Many restaurant owners have echoed his sentiments, advocating for a full refund process that must be efficient and clear, ensuring that businesses are not held hostage by bureaucratic delays.Next Steps for Restaurant OwnersIn the wake of this ruling, restaurant owners should take proactive steps in addressing potential tariff refunds and keeping an eye on future tariff structures. Consulting with trade experts or legal advisors may provide invaluable insights on navigating refund requests and adjusting supply chains accordingly. Understanding these nuances could enhance financial resilience and operational efficiency moving forward.As the dust settles from this Supreme Court decision, the restaurant community stands at a crossroads. Adapting to the aftermath of tariff impacts will require both strategy and support from policy makers, while maintaining an open dialogue with wholesalers and suppliers will help insulate businesses from further economic shocks.

02.21.2026

Subway Ends Free Sub Offer: What Restaurant Owners Should Know

Update Subway's Free Sub Offer: The End of a Popular IncentiveSubway, a staple in the fast-food landscape, has recently made headlines by pulling back on its beloved free sub incentive. After a brief revival of its Sub Club rewards program, which promised customers a free footlong after a series of qualifying purchases, the company announced that customers will no longer be able to earn this perk starting April 1, 2026. In a move that has caused significant backlash among customers, the sandwich giant is shifting to a point-based system, a decision influenced by franchisee concerns over diminishing profit margins.Understanding the Sub Club TransformationOriginally reintroduced in December 2025, the Sub Club was designed to attract diners back to Subway, after many had drifted to competitors. The program had offered a straightforward deal: buy three footlongs or six six-inch sandwiches, and earn a free footlong. However, only two months later, Subway is facing mutiny from franchisees, leading to the discontinuation of this advantageous offer. Franchisees, representing a significant portion of Subway’s locations, felt the original rewards were too generous, threatening their profitability. The changes to the Sub Club are a direct response to these concerns amid an environment where competition for customer loyalty is fierce.The Franchisee Factor: Challenges from WithinFranchisee sentiment is crucial for any franchise-based business, and in this case, it’s clear that Subway's management is heeding these voices. A petition was signed by thousands of franchisees urging the company to reassess the Sub Club's previous generosity. The negative feedback echoes through social media where customers have openly criticized the new direction. The main outcry centers on rising prices of subs alongside a perceived dip in quality.Customer Backlash: A Hard Blow to Brand LoyaltyThe online chatter surrounding Subway’s decision reflects a larger trend in customer dissatisfaction. With mounting complaints that the prices no longer match the quality of the food, many customers are questioning their loyalty to the brand. The Sub Club's removal of the free sub offer has led to frustration among regular diners who may now see making a sandwich at home as a more appealing option. The notion of "why pay more for less" resonates deeply with consumers, potentially steering them away from Subway in favor of more competitive and rewarding offers from other fast-food chains.Looking Ahead: Future of Subway’s Loyalty ProgramThis recent shift away from the free sub towards a point accumulation system may signify a pivot towards navigating the complexities of modern consumer expectations and market dynamics. The planned point system will reward customers with points per dollar spent, essentially offering smaller-than-expected savings that many original Sub Club patrons find unimpressive. Starting with 400 points yielding $2 in Subway Cash, it raises questions about how effectively this new model will stimulate repeat visits.Conclusion: What Does This Mean for Restaurant Owners?For restaurant owners, especially within the franchise model, the situation at Subway highlights the delicate balance between customer loyalty and franchise expectations. As customer preferences evolve, adapting loyalty programs becomes crucial—what work for one franchise may not work for another. Subway's experience serves as a reminder that customer engagement, derived from effective reward programs, can significantly impact a brand's perception and profitability.As the landscape of fast-food chains continues to evolve, staying attuned to customer desires and franchisee feedback is essential in redefining what value truly means in today's competitive marketplace.

02.21.2026

Peach Cobbler Factory's Expansion in Georgia: A Game Changer in Dessert Franchising

Update Why Peach Cobbler Factory is Setting New Standards in Dessert Franchising The Peach Cobbler Factory, a celebrated dessert franchise founded in Nashville in 2013, is expanding rapidly, marking its influence on the dessert landscape. With a new location recently inaugurated in Stone Mountain, Georgia, the franchise exemplifies how a well-executed expansion strategy can lead to category leadership in the dessert market. The Peach Cobbler Factory has become a beacon of dessert innovation, showcasing a menu that includes not only traditional favorites but also unique offerings such as churro sticks and cobbler shakes. The Significance of Georgia as a Growth Market Georgia, often referred to as the Peach State, is crucial for the franchise's expansion strategy. Plans are already underway for up to 20 locations throughout the state, which emphasizes the brand’s commitment to creating a deep market presence. Greg George, Co-Owner of PCF Franchise LLC, notes that "our brand has been well received in Georgia." This strong consumer demand contrasts with many other food franchises that struggle to establish a foothold in competitive markets. Multi-Channel Expansion: Beyond Brick-and-Mortar In addition to traditional storefronts, Peach Cobbler Factory is diversifying its reach through mobile dessert trailers and catering programs. This multi-channel approach allows the brand to cater to a variety of occasions, from family celebrations to large corporate events. According to recent developments, catering has emerged as a promising growth area, allowing the factory to tap into venues such as airports and stadiums. Understanding Peach Cobbler Factory's Menu Appeal The menu at Peach Cobbler Factory is carefully curated to appeal to a broad audience. Signature items like warm fruit cobblers and banana puddings not only evoke nostalgia but are also prepared to high standards that ensure quality. Catering to families and local communities, the brand has created an inviting atmosphere that pairs well with their comfort-focused desserts. This focus on quality has been a cornerstone of their brand identity and serves as an appealing factor for potential franchisees. The Operational Strength Behind the Growth One component of the Peach Cobbler Factory's growth stems from a solid foundation in operational strength. With an effective franchise model in place, new franchisees are equipped with the tools necessary to succeed. This model, fortified by the experience of co-owner Larry Johnston, has allowed the company to scale efficiently, supporting franchise partners who are as invested in long-term brand building as the company itself. Future Predictions: What’s Next for Dessert Franchise Expansion? As Peach Cobbler Factory continues to dominate the dessert franchise market, industry experts predict that its innovative approach could inspire other brands to diversify their offerings. This trend may pave the way for increased competition in niche dessert markets and could lead to a larger movement towards franchising unique culinary experiences rather than traditional fare. The dessert landscape is poised for significant changes as consumer preferences evolve, and brands like Peach Cobbler Factory will likely lead the way in reimagining what dessert shops can offer.

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