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December 09.2025
3 Minutes Read

Isabel Coss: From Bread Baker to Executive Chef at Pascual – A Chef's Inspiring Journey

Isabel Coss executive chef Pascual in busy kitchen.

The Unexpected Culinary Journey of Isabel Coss

From ballet lessons to baking artisan bread, Isabel Coss's evolution from a young girl in Mexico City to the executive chef at Pascual has been a journey driven by passion and persistence. Coss began her culinary journey at the tender age of 17. Initially, her dream was to enter the arts and filmmaking, but a serendipitous pivot led her to culinary school. This switch set her on a path that would not only reshape her life but also influence the Washington D.C. culinary scene.

Mentorship and Early Experience: The Building Blocks of Success

One of the pivotal moments in Coss's career was her externship at Pujol, a Michelin-starred restaurant heralded as one of the World’s 50 Best. This opportunity introduced her to the intricacies of fine dining and allowed her to hone her skills in the pastry department. Under the mentorship of renowned chefs, including Alex Stupak, she absorbed the refined techniques of Mexican cuisine and pastry artistry, eventually moving on to work at the acclaimed Cosme.

Pascual: A New Chapter in Culinary Leadership

In 2020, Coss made a bold move to Washington, D.C., where she took the reins at the contemporary Mexican restaurant, Pascual. Known for its heart oven as the centerpiece for culinary creations, Coss has overhauled the restaurant's menu, crafting dishes that celebrate mass, a staple of Mexican culture that she deeply cherishes. Her efforts have not gone unnoticed, as she was named one of Food & Wine's Best New Chefs in America and became a semifinalist for the prestigious James Beard Best Chef Mid-Atlantic award.

Innovation and Tradition: Striking a Balance in the Kitchen

Coss's culinary philosophy reflects a delicate balance between innovation and tradition. By integrating traditional Mexican flavors with modern cooking techniques, she has created a dining experience that honors her heritage while appealing to contemporary palates. Her holistic approach extends beyond just cooking; it involves a heartfelt connection to the ingredients, particularly masa, which she describes as a "love affair" that inspires her creations.

Inspirational Insights for Aspiring Chefs

Coss's success story is not just about culinary expertise but also about overcoming personal barriers and making bold choices. For restaurant owners looking to foster talent within their kitchens, Coss emphasizes the importance of mentorship and continuous learning. She believes that offering a supportive environment can help aspiring chefs discover their passion and refine their skills. Highlighting the emotional aspect of the culinary profession, she encourages chefs to share their own stories and their connection to food, as this often resonates with customers and creates memorable dining experiences.

Looking Ahead: What’s Next for Isabel Coss?

Coss’s trajectory suggests exciting developments for both her career and the culinary landscape of D.C. As she continues to innovate at Pascual, Coss is not just reshaping menus but is also committed to elevating the entire dining experience through excellence in hospitality. Her ambition might inspire other chefs to push boundaries and redefine what it means to dine out in tune with one’s culture.

Call to Action: Embrace the Journey

The story of Isabel Coss is a powerful reminder for restaurant owners: innovation drives success. Understanding chefs' journeys can fundamentally influence how menus are crafted and marketed. Embrace this narrative of resilience and passion within your restaurant. Take steps to foster an environment where your staff can thrive, much like Coss did. Sharing your chefs’ backgrounds can cultivate deeper connections with your patrons, creating memorable gastronomic experiences.

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02.21.2026

Supreme Court's Ruling Strikes Down Trump's Tariffs: What It Means for Restaurant Owners

Update The Supreme Court's Landmark Decision: Implications for Restaurant OwnersOn February 20, 2026, the Supreme Court's ruling against President Trump's tariffs has triggered significant waves across various sectors, particularly within the restaurant industry. The decision, reached with a 6-3 majority, holds that the president exceeded his authority when he imposed sweeping tariffs through the International Emergency Economic Powers Act (IEEPA), a statute meant for emergencies. For many restaurant owners who have borne the economic burden of these tariffs, this ruling offers a glimmer of hope amidst an often volatile landscape.The Impact on Pricing and Costs in the Restaurant SectorFor restaurant owners, the implications of this ruling cannot be understated. Trump's tariffs affected a wide range of products, ranging from ingredients to equipment, leading to increased prices for consumers and squeezed profit margins for businesses. With the potential for refunds on tariffs already paid, restaurateurs may find some financial relief, aiding their recovery from the heavy costs associated with these duties.Understanding the Ruling's Wider Economic ContextThe Supreme Court's ruling is not just a setback for Trump’s administration but signals a pivotal point for how future tariffs might be implemented. Chief Justice John Roberts emphasized that the IEEPA does not authorize the imposition of tariffs, stressing the need for congressional approval for such decisive economic measures. This aspect is crucial, as the restaurant industry often relies on imported goods, and stability in pricing can support better budgeting and forecasting for restaurant owners.Future Strategies in Trade and TariffsWhile the Supreme Court ruling curtails the use of IEEPA for tariffs, it does not eliminate all avenues available for imposing tariffs. Other legislative tools remain available under laws like the Trade Act of 1974. Restaurant owners should brace for potential changes in import costs through these alternative measures, and they must stay informed about evolving trade policies that could impact their bottom line.Voice of the Industry: Support and ReliefFeedback from within the industry has been overwhelmingly positive regarding this ruling. Victor Schwartz, a New York-based importer, referred to the tariffs as “arbitrary, unpredictable, and bad business.” Many restaurant owners have echoed his sentiments, advocating for a full refund process that must be efficient and clear, ensuring that businesses are not held hostage by bureaucratic delays.Next Steps for Restaurant OwnersIn the wake of this ruling, restaurant owners should take proactive steps in addressing potential tariff refunds and keeping an eye on future tariff structures. Consulting with trade experts or legal advisors may provide invaluable insights on navigating refund requests and adjusting supply chains accordingly. Understanding these nuances could enhance financial resilience and operational efficiency moving forward.As the dust settles from this Supreme Court decision, the restaurant community stands at a crossroads. Adapting to the aftermath of tariff impacts will require both strategy and support from policy makers, while maintaining an open dialogue with wholesalers and suppliers will help insulate businesses from further economic shocks.

02.21.2026

Subway Ends Free Sub Offer: What Restaurant Owners Should Know

Update Subway's Free Sub Offer: The End of a Popular IncentiveSubway, a staple in the fast-food landscape, has recently made headlines by pulling back on its beloved free sub incentive. After a brief revival of its Sub Club rewards program, which promised customers a free footlong after a series of qualifying purchases, the company announced that customers will no longer be able to earn this perk starting April 1, 2026. In a move that has caused significant backlash among customers, the sandwich giant is shifting to a point-based system, a decision influenced by franchisee concerns over diminishing profit margins.Understanding the Sub Club TransformationOriginally reintroduced in December 2025, the Sub Club was designed to attract diners back to Subway, after many had drifted to competitors. The program had offered a straightforward deal: buy three footlongs or six six-inch sandwiches, and earn a free footlong. However, only two months later, Subway is facing mutiny from franchisees, leading to the discontinuation of this advantageous offer. Franchisees, representing a significant portion of Subway’s locations, felt the original rewards were too generous, threatening their profitability. The changes to the Sub Club are a direct response to these concerns amid an environment where competition for customer loyalty is fierce.The Franchisee Factor: Challenges from WithinFranchisee sentiment is crucial for any franchise-based business, and in this case, it’s clear that Subway's management is heeding these voices. A petition was signed by thousands of franchisees urging the company to reassess the Sub Club's previous generosity. The negative feedback echoes through social media where customers have openly criticized the new direction. The main outcry centers on rising prices of subs alongside a perceived dip in quality.Customer Backlash: A Hard Blow to Brand LoyaltyThe online chatter surrounding Subway’s decision reflects a larger trend in customer dissatisfaction. With mounting complaints that the prices no longer match the quality of the food, many customers are questioning their loyalty to the brand. The Sub Club's removal of the free sub offer has led to frustration among regular diners who may now see making a sandwich at home as a more appealing option. The notion of "why pay more for less" resonates deeply with consumers, potentially steering them away from Subway in favor of more competitive and rewarding offers from other fast-food chains.Looking Ahead: Future of Subway’s Loyalty ProgramThis recent shift away from the free sub towards a point accumulation system may signify a pivot towards navigating the complexities of modern consumer expectations and market dynamics. The planned point system will reward customers with points per dollar spent, essentially offering smaller-than-expected savings that many original Sub Club patrons find unimpressive. Starting with 400 points yielding $2 in Subway Cash, it raises questions about how effectively this new model will stimulate repeat visits.Conclusion: What Does This Mean for Restaurant Owners?For restaurant owners, especially within the franchise model, the situation at Subway highlights the delicate balance between customer loyalty and franchise expectations. As customer preferences evolve, adapting loyalty programs becomes crucial—what work for one franchise may not work for another. Subway's experience serves as a reminder that customer engagement, derived from effective reward programs, can significantly impact a brand's perception and profitability.As the landscape of fast-food chains continues to evolve, staying attuned to customer desires and franchisee feedback is essential in redefining what value truly means in today's competitive marketplace.

02.21.2026

Peach Cobbler Factory's Expansion in Georgia: A Game Changer in Dessert Franchising

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