Introducing the Sweetest Collaboration: Krispy Kreme x OREO
On February 24, fans of both Krispy Kreme and OREO are in for a treat! The beloved doughnut brand kicks off a limited-time release of a new doughnut collection that marries the rich, creamy delight of OREO cookies with Krispy Kreme’s signature melt-in-your-mouth goodness. This collaboration is not just about delicious flavors, but also marks the continuation of a partnership that has delighted taste buds since their first collaboration in 2021.
What's on the Menu?
The Krispy Kreme x OREO Cookie Collection introduces two tantalizing new flavors alongside the classic OREO Cookies & Kreme Doughnut. Here's a closer look:
- Golden OREO® Doughnut: An Original Glazed® doughnut topped with creamy Golden OREO®-inspired flavored buttercreme, cookie crumbles, rainbow sprinkles, and a mini Golden OREO cookie for the perfect finishing touch.
- Chocolate OREO® Dream Doughnut: Another Original Glazed® base, this treat is dipped in rich chocolate icing, sprinkled with OREO cookie pieces, and topped with chocolate Kreme and a classic OREO wafer cookie.
- OREO® Cookies & Kreme™ Doughnut: A well-loved favorite, this doughnut is filled with rich Cookies & Kreme™ filling, dipped in chocolate icing, and topped with OREO cookie pieces drizzled with white icing.
These offerings aim to deliver the classic flavors of OREO while showcasing Krispy Kreme's distinct doughnut experience.
The Nostalgic Journey of Two Iconic Brands
From the original OREO biscuit created in 1912 to the well-loved Krispy Kreme Original Glazed®, the step taken toward collaboration is a testament to how two iconic brands continue to innovate and delight consumers. According to Alison Holder, Chief Brand and Product Officer at Krispy Kreme, the company listens closely to its fans and continues to adapt its menu to meet cravings for novelty and nostalgia alike.
Availability and More Options
Starting February 24, the Krispy Kreme x OREO Cookie Collection will be available at participating Krispy Kreme locations across the U.S. Fans can pick up the doughnuts in shops, at the drive-thru, or through pickup and delivery options available via Krispy Kreme's app and website. This collection will also be offered as a special dozen that includes three of each doughnut type alongside three Original Glazed® doughnuts for those who can’t get enough.
Join the Celebration of Flavor!
This exciting collaboration is not just a marketing ploy; it’s a celebration of flavor that draws on shared cultural experiences around food, community, and fun. As food lovers, we’re invited to participate in this joyous occasion and share our experiences on social media using the hashtag #KrispyKreme. This simple action turns the experience into a community event, allowing fans to connect over their shared love of sweet treats.
The Bigger Picture: Food Trends and Brand Collaborations
The rise of unique flavor combinations and creative brand partnerships reflects a growing trend in the food industry, as seen with successful collaborations like this one. More brands are stepping outside their traditional boundaries to create innovative products that capture consumer attention and pride. Just like Krispy Kreme and OREO, brands are discovering that innovation can be deliciously fun while enhancing customer loyalty.
Ultimately, the Krispy Kreme x OREO collaboration is a reminder of how food can unite us all in joy and indulgence. Be sure to explore these limited-edition doughnuts and embrace the exciting flavors they bring!
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