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January 06.2026
3 Minutes Read

Huddle House Begins New Chapter with Bob Campbell as Brand President

Bob Campbell brand president in blue plaid suit.

Huddle House Welcomes Bob Campbell: A New Era Begins

As 2026 unfolds, Huddle House, the celebrated diner known for its comforting meals, is poised for significant transformation under the leadership of its newly appointed Brand President, Bob Campbell. With an extensive career spanning over 25 years in casual dining, Campbell is set to guide Huddle House into its next chapter amid evolving consumer expectations and a competitive market landscape.

The Strategic Vision Behind the Leadership Change

Bob Campbell's appointment symbolizes a pivotal moment for Huddle House, aligning with the strategic vision of Ascent Hospitality Management's CEO, Paul Damico. This leadership change not only stems from the need for operational excellence but also underscores the brand's commitment to rejuvenating its legacy in the dining sector.

Damico expressed, “We are delighted to welcome Bob to our leadership team as we build on the strong foundation of the Huddle House brand.” His confidence in Campbell's expertise in growth planning and brand strategy indicates a clear direction towards enhancing customer experience and expanding the Huddle House market presence.

A Track Record of Success: Bob Campbell's Journey

Campbell's path to Huddle House began with his role as a franchisee at Taco Mac, where he not only operated multiple establishments but also collaborated closely with the brand's creator to form Tappan Street Restaurant Group. Under his vision, this venture grew into a formidable collection of over 30 locations, showcasing his unparalleled skills in operational management and brand development.

His contributions to the restaurant industry have not gone unnoticed; in 2010, he was honored with the Georgia Restaurant Association's Grace Award for Restaurateur of the Year, solidifying his reputation as a leader in the field. These accomplishments will undoubtedly influence his approach at Huddle House, promising a hopeful trajectory for the brand.

Responding to Changing Dining Preferences

In his own words, Campbell recognizes the need for Huddle House to adapt as the dining landscape evolves. “This is a pivotal moment for the brand to build on its heritage while creating new paths to meet guests where they are,” he noted. With the industry shifting towards a more personalized dining experience, Huddle House is strategically positioned to leverage its legacy while integrating innovative practices that resonate with modern consumers.

Grounded in Tradition: The Huddle House Promise

Since 1964, Huddle House has been synonymous with homestyle dining, emphasizing a commitment to serving quality meals in a setting that feels like home. With nearly 300 locations, the brand is a testament to the notion that food can bring people together. As Bob Campbell takes the helm, his leadership is expected to not only fortify this message but also enhance the brand's outreach.

Looking Ahead: Expansion on the Horizon

Part of Campbell's vision includes accelerating the growth of Huddle House. Recent announcements indicate intentions to significantly expand its footprint, with plans for new corporate locations and franchise opportunities that resonate with the brand’s long-standing motto of “Any Meal, Any Time.” This forward-thinking approach reflects a clear understanding of the market dynamics and consumer expectations.

Conclusion: What This Means for Restaurant Owners

For restaurant owners and stakeholders, Campbell's leadership holds the promise of revitalized energy and strategic growth at Huddle House. As the diner navigates changing preferences and expands its reach, there’s an opportunity for franchisees to align with a brand dedicated to innovation while honoring its rich heritage. Restaurant owners should take note of Campbell’s transformative vision—adapting to market changes while staying true to the core values that make Huddle House a cherished dining establishment.

To explore franchise opportunities and be part of this exciting journey, visit HuddleHouseFranchising.com and join the Huddle House community committed to serving quality from the heart.

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02.21.2026

Bojangles Brings Back the Bojangler Fish Sandwich for Lent

Update Introducing the Bojangler: A Seasonal Delight As Lent approaches, many consumers are on the lookout for tasty seafood options, and Bojangles is responding with the much-anticipated return of the Bojangler Fish Sandwich on February 23. This fan-favorite has become synonymous with the Lenten season, appealing to those who are seeking flavorful alternatives during this time. The familiar crispy, panko-breaded Alaskan Pollock filet, seasoned with Bojangles’ famous spice mix, is set to make waves again on menus across the nation. Why the Bojangler Stands Out The original Bojangler is not just any fish sandwich; it’s engineered to meet the cravings of loyal guests with its juicy, perfectly seasoned fillet, complemented by a slice of melty American cheese and a dollop of Duke’s tartar sauce on a toasted bun. For those who crave a bit more crunch and freshness, the Bojangler Deluxe adds shredded lettuce, sliced tomato, and pickles, transforming an already good sandwich into an elevated experience. The Bojangler’s Impressive Legacy Launched as a seasonal offering, the Bojangler has grown from an intriguing menu item to a beloved staple that brings back memories for many fans each year. This legacy reflects Bojangles’ ability to craft food that resonates not only in taste but also in nostalgia. Marshall Scarborough, Vice President of Menu and Culinary Innovation at Bojangles, emphasizes this connection, suggesting the return of the Bojangler is both a nod to tradition and a way to maintain relevance in a competitive market. Guests can indulge in the sandwich as part of a combo or platter, available while supplies last at participating locations. Getting Your Fill The convenience of ordering from Bojangles is another attractive feature. Customers can choose to visit in-person, utilize the Bojangles app, or utilize third-party delivery services. This flexibility ensures that seafood aficionados can easily get their hands on the Bojangler, whether dining in or enjoying it from the comfort of home. Environmental Considerations As a Carolina-born brand that has garnered considerable attention, Bojangles must also navigate the environmental implications of its seafood sourcing. As consumers become increasingly conscious about sustainability, Bojangles’ emphasis on responsibly sourced fish that aligns with ethical practices will resonate positively with eco-aware diners. By maintaining transparency around sourcing and preparation practices, they can enhance their brand’s reputation while fostering goodwill amongst a community inclined towards sustainability. Broader Trends in Seafood Offerings The Bojangler’s comeback occurs amid a significant shift in consumer preferences towards seafood. The growing popularity of pescatarian diets and a desire for healthier protein options are driving more restaurants to introduce or expand fish offerings. As such, Bojangles isn’t just reviving a sandwich; they’re tapping into a broader trend that aligns with dietary shifts and health consciousness. Community Engagement Through Social Media Fans of Bojangles can join the conversation and celebrate the Bojangler’s return on platforms like Instagram and TikTok. With the vibrant imagery of the sandwich likely captivating audiences, social media serves as an effective channel for engagement, offering a chance for customer feedback and promotional campaigns. Building on customer enticement through user-generated content could further solidify the product's popularity. Conclusion: Haste to Taste The Bojangler’s return is a reminder of the simple joys that seasonal foods can bring, creating a culinary experience not only rich in flavor but also steeped in communal ties. As fans await its arrival, it stands poised to bring people together this Lenten season, inviting both old fans and newcomers to taste this beloved classic. Mark your calendars for February 23, and don’t miss the chance to savor the uniquely bold flavors that Bojangles has to offer.

02.21.2026

Jack in the Box Launches matcha Beverages: A Trend for Taste Buds

Update Jack in the Box Pioneers Matcha in Fast Food In an innovative move, Jack in the Box is set to transform the fast-food landscape by introducing a brand-new matcha beverage lineup, making it one of the very first quick-service restaurants (QSRs) in the U.S. to feature matcha drinks on its menu. This exciting launch, aimed primarily at younger consumers, marks a departure from traditional fast-food offerings and embraces global flavors, particularly the celebrated trend of matcha. A Closer Look at Jack's Matcha Offerings The newly launched Matcha Platform at Jack in the Box boasts two signature beverages designed to appeal to a wide audience: Matcha Iced Latte: This refreshing drink combines matcha tea with sweetened cream and vanilla, served cold over ice, offering a delicate balance of flavor and sweetness. OREO® Matcha Shake: A delicious twist on a classic, this shake blends creamy vanilla ice cream with matcha tea and OREO® cookie crumbles, topped with whipped cream, making it both indulgent and unique. Chef Ciaran Duffy emphasizes that the aim was not just to chase after a niche product but to create a matcha option that delivers consistent quality and flavor at every turn. “We are focused on evolving with consumer tastes,” said Duffy, who ensures that both drinks maintain a recognizable matcha character while integrating smoothly into the existing beverage lineup. Why Matcha Matters to Today's Consumers Matcha’s rise to popularity can be attributed to its purported health benefits, which appeal massively to health-conscious consumers. Rich in antioxidants, matcha is said to boost metabolism, provide energy, and improve focus. These attributes resonate deeply with a younger demographic increasingly focused on wellness and mindful eating. Moreover, the trend reflects a broader movement within the food industry, where consumers are leaning towards innovative, plant-based options that are perceived as healthier alternatives. As fast-food chains adapt to these changing preferences, Jack in the Box is effectively aligning itself with current social dining trends that prioritize flavor, experience, and nutritional value. Driving the Future of Fast Food Jack in the Box's matcha beverages signify more than just menu expansion; they represent a pivotal shift in how fast-food chains approach drink offerings. This beverage innovation challenges the traditional notions of what customers expect at a drive-thru restaurant, moving from simply burgers and fries to a holistic beverage experience. As fast-food establishments continually face pressure not only from competitors but also from health-focused retailers, the introduction of nutritious yet delicious beverages could play a crucial role in customer retention and brand loyalty. What Does This Mean for the Industry? The inclusion of matcha in the Jack in the Box menu could pave the way for other fast-food chains to explore similar applications of global trends in their menus. If successful, this could herald a wider appeal among health-conscious youth and further solidify matcha's place in American culinary culture. In a time when consumers want not just convenience but also higher quality, innovative products, Jack in the Box signals a future where the synergy between taste, health, and accessibility becomes a cornerstone of fast-food strategies. It will be interesting to see how consumers respond to these new offerings and whether Jack in the Box's bold move inspires a competitive matcha mania across the sector. Conclusion: Embrace the Drink Revolution This new matcha platform presents not only an enticing menu choice for fans but also a glimpse into the future of quick-service restaurants. By stepping into this versatile beverage trend, Jack in the Box leads the way for others to follow, challenging culinary norms while catering to an evolving consumer base eager for novel and delicious options. Will you be among the first to try these unique matcha beverages on your next stop at Jack in the Box?

02.21.2026

la Madeleine's Strategic 'Ignite the Joy' Plan: What Lies Ahead for 2026?

Update la Madeleine's Remarkable Transformation: The ''Ignite the Joy'' Era As la Madeleine prepares to enter 2026, it does so with renewed vigor, driven by the success of its "Ignite the Joy" strategic plan. This initiative has marked a significant turning point for the 43-year-old French-inspired bakery café brand. Under the leadership of new CEO John Dillon, la Madeleine has embraced a culture of innovation that aligns closely with a mission to "Spark Joy Every Day." This year's focus on simplifying operations and honing their unique brand identity has reinvigorated the guest experience, resulting in a growing momentum. Understanding the Shift: From French to French-Inspired One of the most notable changes for la Madeleine is its transition from identifying strictly as a "French" establishment to a more inclusive "French-inspired" format. This rebranding permits the café to explore and implement a wider range of menu items and flavors while still honoring the rich heritage that defines it. According to Dillon, this evolution not only preserves the brand's essence but also promotes operational flexibility and alignment with customer preferences. This adaptability is seen in the introduction of new offerings like Parisian Hot Chocolate and an expanded brunch menu, which capture the hearts (and taste buds) of modern diners. Fresh Innovations and Menu Highlights Throughout 2025, la Madeleine also launched exciting culinary innovations that seek to enhance the guest experience. Among these is the "Le Pick 3" value-focused platform, which allows patrons to mix and match items without sacrificing quality. The ongoing development of core menu items alongside seasonal specials has positioned la Madeleine as a go-to destination for both everyday dining and special occasions. In addition, the introduction of the "Sweet Bakery Board" taps into the growing trend of shareable experiences, inviting guests to celebrate everyday moments with friends and loved ones. The Role of Off-Premise Growth in 2026 The last year has also witnessed a significant boost in la Madeleine's off-premise services, which now represent nearly half of the brand's sales. The café has invested in improving digital ordering systems, enhancing packaging, and expanding delivery and catering offerings. These moves ensure that the brand remains a relevant and inviting option for guests looking for both dine-in comfort and off-premise convenience. As modern dining habits evolve, la Madeleine's commitment to quality and ease reflects its dedication to meeting customer expectations wherever they are. A Look Ahead: Accelerated Growth and Expansion Plans Looking forward, la Madeleine is primed for an exciting year ahead. Early indicators point to the most dynamic rate of new café openings since 2017. The focus on franchising and the rollout of a smaller-footprint café prototype is set to optimize unit-level economics and cash returns. The emphasis on intentionality, rather than mere growth for growth's sake, is well-illustrated by Dillon's strategy to cultivate a brand characterized not only by success but also by guest satisfaction and strong partnerships with franchisees. Conclusion: A Bright Future for la Madeleine In conclusion, la Madeleine is truly on a path to transformation, gracefully merging its historical roots with modern dining expectations. As the brand embraces innovation with an unwavering focus on customer engagement and satisfaction, it invites both old fans and new customers to experience a café that champions joy, comfort, and community. 2026 promises not just growth, but a revitalization of the la Madeleine ethos, which celebrates everyday moments through exceptional culinary experiences.

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