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The Sweet Venture of U.S. Veterans in Slidell
In a small yet vibrant corner of Louisiana, a heartwarming story unfolds as Rita’s Italian Ice & Frozen Custard opens its first location in the state. This flavorsome establishment is not just a new eatery; it’s the brainchild of Christopher and Ashante Shivers, a husband-and-wife team and proud U.S. Air Force veterans. The couple embodies an inspiring narrative of service, community connection, and entrepreneurial spirit, setting the stage for a delightful addition to Slidell.
A Mission Rooted in Community and Family
The Shivers duo recognizes that Rita’s is more than an ice cream shop; it represents cherished family traditions and community engagement. After discovering a lack of Rita’s in the region, they saw an opportunity to not only fulfill a sweet craving but also to enrich their new home. “Serving others has always been at the core of who we are,” Ashante explains, reflecting their strong dedication to community service.
The grand opening, scheduled for September 26, promises engaging activities, including free ice for the first 50 customers and various prizes. This community-centric approach mirrors Rita’s ethos, inviting locals to not just indulge in frozen treats but to gather, celebrate, and create joyful memories together.
Continuing the Legacy of Leadership and Service
Christopher and Ashante’s military background equips them with invaluable skills that translate seamlessly into business ownership. Leadership, discipline, and an unwavering commitment to service are central to their operational philosophy at Rita's. “Customer service was ingrained in us during our time in the Air Force,” Christopher shares. This assurance of quality service reassures customers that each visit will be a memorable one, reinforcing the bond between the Shivers and their patrons.
Empowering the Next Generation
The Shivers are also fostering a spirit of youth empowerment by employing local high school students at the shop. This initiative underlines their commitment to investing in the future, offering young locals the chance to gain work experience in a friendly, supportive environment. By intertwining business growth with community responsibility, the Shivers aim to pave the way for the next generation and contribute positively to their neighborhood.
A Growing Franchise with Heart
Rita’s Italian Ice has established itself as a beacon of joy since its inception in 1984, boasting nearly 600 locations across the nation. Each franchise owner plays a critical role in maintaining its community-focused mission, and the Shivers are a prime example of entrepreneurs who are dedicated to nurturing that vision. Their journey from serving their country to serving ice cream is not just a career change; it’s a powerful narrative of resilience and community bonding.
The Future of Rita’s and Community Impact
As Rita’s continues to expand into new markets, stories of veterans like the Shivers highlight how these hardworking individuals can convert their military experience into entrepreneurial success. Their commitment to community service and the entrepreneurial spirit encapsulates how local businesses can thrive even amidst challenges.
For restaurant owners seeking to tap into the community's heartbeat, the Shivers' journey serves as an insightful case study. The essence of bringing a beloved franchise to an underserved area showcases the potential for success anchored in family values and community connection.
In conclusion, the opening of Rita’s Italian Ice in Slidell strengthens the brand's promise of spreading “Ice, Custard, Happiness!” while reinforcing the values of service, community, and empowerment. The Shivers are not just serving delightful treats; they are weaving a narrative of hope and togetherness in their new home.
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