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November 21.2025
2 Minutes Read

Exploring the 2026 Culinary Forecast: Smash Burgers and Global Comfort Foods Reshape Menus

Gourmet burger with double beef patties and melted cheese, showcasing 2026 Culinary Forecast trends.

Understanding the 2026 Culinary Landscape

The National Restaurant Association's latest forecast emphasizes a gastronomic movement driven by value, comfort, and nostalgic flavors that are expected to dominate menus in 2026. As customers increasingly seek meals that evoke happiness and familiarity, the restaurant industry is innovating by blending traditional comfort foods with global influences.

Top Trends Defining Restaurant Menus

According to the ‘What’s Hot Culinary Forecast,’ several key trends are set to shape dining experiences in the coming year. Among these, smash burgers stand out, rejuvenating the classic dinner option with customizable elements and a social media-friendly angle. As affordability remains critical, offering elevated comfort foods without compromising on quality will be a significant focus for restaurant operators.

Nostalgia in Food: A Powerful Connection

One major theme emerging from the forecast is the role of nostalgia in dining choices. Comfort foods like soups, stews, and classic burgers are celebrated for their emotional connections. Diners are drawn to the familiarity of these dishes, with operators finding innovative ways to recreate them using unique local ingredients.

The Global Influence on Local Menus

In a time of increased cultural curiosity, global comfort food options, such as Caribbean curry bowls and miso-glazed proteins, are gaining traction. Chefs are reinterpreting homestyle dishes from around the world to add authenticity and zest to traditional menus. This trend not only meets the demand for flavorsome variety but also promotes inclusivity through allergen-friendly offerings.

Strategies for Sustainable Practices

Today's diners are noticeably more concerned about sustainability and transparency. Hence, restaurant operators are adopting local sourcing practices to strengthen community ties. By featuring fresh ingredients from local producers, eateries can enhance their appeal while contributing to sustainability goals. Additionally, the shift toward compostable and reusable packaging reflects a collective effort to reduce waste in the industry.

The Shift Towards Health-Conscious Dining

The culinary landscape is not just focused on comfort and nostalgia; health-conscious dining options are rapidly gaining importance. The report highlights the rise of non-alcoholic beverages and protein-packed meals as integral to menu innovation. Diners, especially younger generations, are leaning toward healthier choices that are equally satisfying.

Meeting Consumer Demands with Careful Balancing

As restaurant owners consider these trends, it is essential to recognize the balance between operational complexity and consumer demand. While elevated comfort foods and innovative dishes are important, operators must also ensure that their offerings are manageable within their current frameworks to avoid overwhelming their kitchen and staff.

Final Thoughts: Preparing for 2026

As we approach 2026, the culinary forecast paints an optimistic picture of the restaurant industry’s evolution. Emphasizing value, comfort, and global flavors will not only resonate with diners but also help restaurants adapt to changing economic conditions. This is the perfect time for restaurateurs to evaluate their menus, integrating these trends to create memorable dining experiences that cater to diverse tastes and preferences.

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01.06.2026

Biscuit Belly's Remarkable Growth: Aiming for 20 Units by 2026

Update Expanding Franchise Footprint: Biscuit Belly's Bold Move Biscuit Belly is on the fast track to achieving an impressive milestone: reaching a total of 20 operating restaurants by the close of 2026. Following an exceptional 2025 where the brand signed six new leases and opened a new location in Summerville, South Carolina, Biscuit Belly is poised for significant expansion in both its geographical reach and concept recognition within the brunch niche. The franchise, founded in 2019, is acclaimed for its scratch-made biscuits and commitment to Southern hospitality, making it increasingly appealing to a broad audience. The Strategy Behind Growth: Vision and Execution CEO Chad Coulter remains optimistic about the imminent growth, expressing confidence in the brand's strategic direction. Currently boasting 13 locations across several states, including Alabama and North Carolina, the franchise is preparing to broaden its operational territory from six to nine states. “We’re bringing on additional team members to help get us there because we know it’s there – and we have to execute at a high level,” noted Coulter, highlighting the importance of effective management in franchise expansion. Catering to Customer Demand: A Multifaceted Approach Catering has emerged as a notable growth driver, representing over 10% of sales and growing at impressive rates. This positive trend suggests that Biscuit Belly is more than just a brunch venue; it is adapting to customers' needs. In line with this, the brand plans to introduce a first-party catering ordering service in 2026, further professionalizing this branch of its business. Anticipating Hurdles: Managing Costs Without Sacrificing Quality Despite the hurdles posed by inflation and operational pressures, Biscuit Belly reported a strong profit margin attributed to strategic cost management. By renegotiating supplier agreements and optimizing delivery commissions, the brand demonstrated a knack for balancing operational efficiency with quality assurance. “Even with the challenges of traffic and inflation, our store-level profitability is as strong as it’s ever been,” stated Coulter, affirming the brand's commitment to maintain quality amid growth. The Outlook for 2027 and Beyond Looking forward, expansion plans remain robust. The company aims to not only meet its 2026 goal but also to line up at least five additional locations for 2027—targeting places like Virginia and more areas within North and South Carolina. With a long-term ambition to achieve between 25 and 30 locations, Biscuit Belly is embedding its brand into the fabric of the Southern culinary landscape. As Biscuit Belly rolls into 2026 poised for exponential growth, it represents a promising opportunity for restaurant owners and franchisees alike. Establishing a strong franchise infrastructure and a commitment to quality and community engagement places Biscuit Belly on a trajectory for success. To learn more about this rapidly expanding brunch franchise and how to get involved, consider exploring the opportunities that Biscuit Belly has to offer.

01.06.2026

Huddle House Appoints Bob Campbell as Brand President: What It Means for Restaurants

Update Huddle House Welcomes a New LeaderIn a strategic move aimed at rejuvenating its brand, Huddle House has announced the appointment of Bob Campbell as Brand President. With over 25 years of experience in the restaurant industry, Campbell’s leadership is expected to steer the iconic diner-style chain into a new era of growth and customer engagement. Under the stewardship of CEO Paul Damico, this appointment aligns with the vision of Ascent Hospitality Management to bolster their legacy brands for future expansion.Leading a Legacy Brand into the FutureHuddle House is celebrating more than 60 years of operation, known for its homestyle food served in a welcoming environment. As Bob Campbell takes the helm, he is set to leverage his extensive experience, including his time at Taco Mac, where he scaled operations from one franchise to over 30 locations. Campbell emphasizes that he aims to build on Huddle House’s rich heritage while innovating to meet contemporary dining expectations.Reacting to Industry TrendsThe family-dining landscape has seen significant evolution, with changing customer preferences and rising competition. Campbell acknowledges this shift, stating, “This is a pivotal moment for the brand to create new paths to meet guests where they are.” His focus on thoughtful growth and preserving the essence of heartfelt hospitality will be crucial for distinguishing Huddle House in an increasingly saturated market.Bob Campbell's Vision for the BrandIn his new role, Campbell plans to concentrate on brand strategy and building high-performing teams. His approach will ensure that Huddle House not only maintains its traditional values but also adapts services that resonate with today’s diners, positioning the brand to compete more effectively. As part of his timeline, Campbell is keen on responding to customer feedback and creating experiences that reflect the core values of the restaurant.Beyond the Plate: Cultivating CommunityFor Huddle House, the focus extends beyond serving meals; it's about cultivating community within each location. With nearly 300 locations open or in development, the brand's emphasis on creating an environment where everyone feels welcome aligns perfectly with Campbell’s vision of operational excellence. His tenure in the industry has been punctuated by recognizing the crucial role of restaurants in their local communities.Conclusion and Call to ActionThe appointment of Bob Campbell as Brand President signals a transformative phase for Huddle House. Restaurant owners and operators can take note of this leadership shift as a reminder of the importance of adapting to market changes while honoring brand heritage. As Campbell embarks on this new journey, the industry watches keenly to learn how Huddle House evolves to enhance the guest experience. Explore how these changes might impact your dining establishment by paying attention to industry trends shaping the business landscape.

01.06.2026

Discover How Papa Murphy's Became #1 Pizza Chain for Customer Service

Update The Power of Customer Service in the Restaurant Industry In an industry where competition is fierce, Papa Murphy’s has distinguished itself not just by the quality of its pizzas but through its commitment to customer service. Ranked as the No. 1 pizza chain for customer service by Newsweek, the brand outperformed big names like Marco’s and Domino’s. This accolade reflects a broader trend within the restaurant sector where exceptional service is becoming a key differentiator in attracting and retaining customers. How Papa Murphy's Led the Way Papa Murphy's success story can be attributed to its focus on the "Take 'n' Bake" concept, making it unique among pizza franchises. The company's Senior Vice President of Marketing, Dallas Massey, emphasizes a culture that prioritizes customer interaction. This dedication is evident in the staff's approach, which aims to ensure customers feel valued at every touchpoint—whether in-store or during the ordering process. Lessons for Restaurant Owners For restaurant owners aspiring to replicate this success, understanding the importance of customer service is critical. High customer satisfaction not only cultivates loyalty but also drives positive word-of-mouth referrals. Owners should consider implementing regular training for staff that emphasizes communication skills and the importance of customer experience. Furthermore, actively gathering customer feedback can provide valuable insights that lead to continuous improvements. Papa Murphy's Ingredients for Success Beyond customer service, Papa Murphy’s is known for using fresh, high-quality ingredients. This emphasis on quality—combined with the convenience of their model—offers a superior product that resonates with families looking for easy meal solutions. The takeaway for other restaurant businesses is clear; every aspect of the customer experience, from the product to the service, significantly impacts customer satisfaction and brand loyalty. Future Trends in the Restaurant Sector As the restaurant industry evolves, customer service will likely remain at the forefront. Brands that prioritize exceptional service may find themselves better positioned to thrive in an increasingly competitive marketplace. Incorporating technology, such as online ordering systems and customer interaction tools, can enhance the guest experience and streamline operations, suggesting the potential of a dual strategy focusing on service and efficiency. Conclusion: What This Means for the Future The recognition from Newsweek highlights how vital customer service is to a restaurant’s success. For those in the industry, the message is clear: investing in both service and product quality can yield significant rewards. Restaurant owners should take cues from Papa Murphy's approach to create memorable experiences for their guests. To ensure continued growth and success, consider how you might apply these insights in your own establishment. Explore ways to enhance your customer service processes and make customer satisfaction a priority.

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