Elevate Your Business with BIGGBY COFFEE’s TWIX Twist Winter Specials

Revamping Winter Offerings: BIGGBY® COFFEE’s Seasonal Menu

As the chill of winter continues to set in, BIGGBY® COFFEE is ushering in the season with a delightful lineup of beverages designed to warm the heart and satisfy cravings. From January 2 through February 25, 2026, coffee lovers and casual drinkers alike can indulge in a range of seasonal favorites that promise both comfort and creativity. The highlight? An exciting TWIX® collaboration that adds a sweet twist to fan-favorite Salted Caramel drinks, making it the ideal time for restaurant owners to explore innovative seasonal offerings.

Sweet Collaborations Spark Seasonal Creativity

This year, BIGGBY® COFFEE has crafted its seasonal menu around three categories: salted caramel drinks, hot chocolates, and Valentine’s-themed beverages, each offering a fresh take on comfort drinks. The celebrated Salted Caramel Latte and Salted Mocha Caramel Latte, both layered with TWIX® candy crumbles, are set to dominate. This creative fusion not only appeals to sweet-toothed patrons but also presents an opportunity for restaurant owners to learn from BIGGBY®'s approach to flavor innovation.

Valentine’s Day Promotions: Engaging Customers with Sweet Deals

Valentine's Day is a golden opportunity for restaurants to optimize profits, and BIGGBY® well exploits this with its enticing promotional offerings. Customers can enjoy a buy-one-get-one-free deal on any size drink on February 14, in addition to their beloved specialty beverages like the Sweet Foam Red Velvet Cold Brew and Berry Chocolatey Creme Freeze. For restaurant owners, implementing similar strategies could lure in couples celebrating the day and encourage larger group orders.

Community Engagement: Twice As Nice Tuesdays

Building customer loyalty is paramount, and BIGGBY® COFFEE has hit upon a clever mechanism through its Twice As Nice Tuesday, offering double loyalty points every Tuesday on specialty beverage purchases. For restaurant owners, fostering loyalty programs can greatly enhance customer retention and encourage regular visits, ultimately translating into increased revenue.

Hot Chocolate: Not Just a Winter Warm-Up

While a sense of nostalgia often accompanies hot chocolate, BIGGBY® COFFEE elevates this timeless treat by offering a refined array of hot chocolate flavors, including classics and seasonal specials like the Mint Hot Chocolate and the TWIX® Fix Cream Freeze. The trend of premium hot chocolates could inspire restaurant owners to expand their dessert menus with creative warm beverage options that resonate during colder months.

Building a Brand with People-First Philosophy

BIGGBY® COFFEE is not simply about drinks; it’s a brand rooted in strong community values and franchise support. With over 460 locations across 13 states, the brand emphasizes a people-first model, promoting positive experiences for both customers and franchise owners alike. This commitment can serve as a valuable blueprint for restaurant owners seeking to build a loyal following and sustainable business.

A Sweet Future: Expanding Flavor Horizons

Looking forward, the trend of seasonal offerings shows no signs of slowing down. As consumer preferences shift towards more innovative and experiential culinary options, restaurant owners should consider how special collaborations, just like BIGGBY®'s partnership with TWIX®, can elevate their menu and attract customers. During these colder months, harnessing seasonal flavors and integrating themes can elevate not only offerings but also the overall dining experience.

For restaurant owners, it's crucial to stay ahead of trends, foster customer engagement, and embrace community-driven strategies that resonate with patrons. So why not explore your own seasonal offerings and consider how you can captivate your clientele this Valentine’s season?

As BIGGBY® makes waves with its carefully curated menu and smart marketing strategies, restaurant owners are encouraged to emulate similar creativity in their own establishments, exploring their unique flavor combinations to captivate customers and boost their business.