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New Ownership Brings Fresh Energy to East Coast Wings + Grill
East Coast Wings + Grill (ECW+G), a beloved family dining franchise known for its flavorful wings and community-focused dining experience, has recently announced new ownership at its Clemmons, North Carolina location. Gregory and Dafni Ballas, a husband-and-wife duo with significant roots in the restaurant industry and within the ECW+G family, are now at the helm, ready to revitalize the local spot.
The Ballas Family Legacy
Gregory Ballas, son of ECW+G's CEO Sam Ballas, has been part of the brand's evolution for years, primarily focusing on real estate and development. His wife, Dafni, carries her own wealth of experience, stemming from her upbringing in a restaurant-oriented family. Together, they share a passion for hospitality and aim to create memorable dining experiences for their community.
“We believe everything starts with your people,” Gregory stated, reinforcing their commitment to fostering a positive work environment. This ethos emphasizes employee value, which the Ballases believe translates into exceptional customer service—essential for building long-term loyalty among guests.
A Commitment to Community and Quality
The Ballases don’t see ownership merely as a business opportunity; rather, it’s a chance to continue the family tradition of entrepreneurship and community service. To celebrate their new role, the couple is hosting a Community Day on November 18, donating 10% of sales to the local Ronald McDonald House. This event exemplifies their dedication to community involvement and highlights ECW+G's broader commitment to supporting families during challenging times.
The Brand's Expansion and Future Goals
ECW+G is focused on growth as it navigates the post-pandemic landscape. Previously affected by pandemic challenges, the franchise has made significant strides in enhancing its operational efficiency. In a recent report, CEO Sam Ballas noted the brand's successful strategies that maintained a 40% off-premise sales figure, even as dining norms continue to evolve.
As they step into their new role, the Ballases plan to implement their vision for providing high-quality food and exceptional service at the Clemmons location, ensuring it reflects their dedication to the brand's core values. They envision solid team dynamics that enhance guest experiences, setting a precedent for future expansion efforts across North Carolina and beyond.
What to Expect Moving Forward
As the new owners, Gregory and Dafni Ballas are excited to engage directly with their community and create an inviting atmosphere at ECW+G. They intend to be hands-on in the daily operations, ensuring that the restaurant stands as a centerpiece of local dining culture.
With a menu boasting over 50 flavors of wings, alongside burgers, flatbreads, and a variety of craft beverages, patrons can expect an enhanced dining experience that keeps them coming back for more. The Ballases encourage everyone to visit the Clemmons location and see the transformation for themselves.
In conclusion, the change in ownership at East Coast Wings + Grill signifies more than just a shift in management. It represents a renewal of commitment to community values and exceptional dining experiences, led by a couple who not only understand the restaurant industry but are also deeply invested in their community's well-being.
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