Revolutionizing Restaurant Advertising with AI
In a bold move that has caught the attention of the marketing world, Teriyaki Madness has launched the first fully AI-generated ad campaign in the fast casual restaurant industry. Partnering with Genre.ai, this campaign is a pioneering step that cuts production costs and speeds up creative output, while delivering a message that the food is genuinely real. According to Chief Marketing Officer, Jodi Boyce, everything from the on-screen performers to the special effects was produced with AI, showcasing how technology and creativity can blend seamlessly.
AI: A Game-Changer for Creative Risks
Unlike traditional advertising, which often relies on established norms and practices, this new campaign allows for unprecedented creative exploration. “Genre.ai gave us the freedom to take creative risks we’ve only dreamed of before,” Boyce stated. The result? Wacky scenarios, including a man plummeting from a skyscraper and another confronting a bear—all designed entirely through AI without the burden of traditional shooting constraints. As Boyce remarked, “You can’t pull that off with a normal production budget unless you’re filming a Marvel movie.”
How Technology is Shaping the Future of Advertising
Teriyaki Madness is not a newcomer to innovative tech practices. The brand previously introduced features like GPS-enabled “Mad Dash” curbside pickup before it became a necessity in the industry, providing convenience and drastically improving the customer experience. This campaign demonstrates not just their commitment to tech advancement, but also a willingness to redefine conventional advertising methods that have long dominated the market.
Reducing Costs While Enhancing Media Reach
Thanks to the partnership with Genre.ai, production costs for this campaign have plummeted to a fraction of traditional advertising, allowing for an impressive budget for media buys. The ads will be distributed across a wide array of platforms, including Connected TV, Meta, and YouTube—reaching audiences in unconventional spaces. By eliminating costs associated with talent and rights fees, the campaign is highly cost-effective yet bursting with creativity.
Embracing the Madness: The Future of Teriyaki Madness
This groundbreaking campaign marks a significant milestone for Teriyaki Madness and serves as a testament to how emerging technologies can propel brands into the future. CEO PJ Accetturo of Genre.ai shared that working with Teriyaki Madness has been “wild” and “game-changing.” The collaboration signifies a push into uncharted territory for restaurant marketing that many other brands may now feel inspired to explore.
Combining innovation with sustainability and reaching customer-centric goals, Teriyaki Madness is boldly claiming its place at the forefront of modern advertising.
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