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Chili's Takes Queso to the Next Level with Southwestern Queso
Chili's Grill & Bar is set to redefine the way we enjoy queso with the introduction of its all-new Southwestern Queso, available nationwide starting October 7. After nearly two years of development and responding to customer feedback, this new addition aims to deliver bold and distinct flavors that fans have been craving. The company not only aims to enhance its menu but also to solidify its reputation as a leader in the casual dining industry.
Why the Change? The Quest for the Perfect Queso
For years, customers have expressed a desire for a better queso experience at Chili's, and the restaurant has listened. The former Skillet Beef and White Skillet Queso only accounted for about 1% of sales, signalling that guests were looking for something more appealing. According to Chili's, nearly 70% of respondents in taste tests preferred the flavor profile of the new Southwestern Queso over its predecessors. This transformative approach is part of Chili's broader strategy, which has involved significant investments to improve its offerings and atmosphere over the past three years.
What’s in the Southwestern Queso?
So, what can guests expect from the Southwestern Queso? It features a delightful blend of American and cheddar cheeses, fire-roasted green chilies, sweet onions, and a refreshing hint of lime. This combination not only promises a smooth texture but also a flavor that resonates with the Southwestern palette. Available as a standalone appetizer, part of a Dip Trio, or as a dippable side with Chili's famous Sizzlin' Fajitas, it offers versatility for every diner's preference.
A Marketing Push with Free Tastings
To encourage customers to try the new dish, Chili's is offering My Chili's members an enticing promotion: free Southwestern Queso and chips from October 7 to October 21. This marketing strategy aims to draw in both loyal patrons and newcomers, allowing them to experience firsthand what makes this queso stand out. Given the competitive landscape of casual dining, this approach could play a crucial role in boosting customer engagement and sales.
More than Just Queso: New Menu Additions
The Southwestern Queso doesn't stand alone; it also enhances other menu items, such as the new Chicken Bacon Ranch Nachos. This dish combines the same queso atop crispy nachos, supplemented with chicken, bacon bits, Pico de Gallo, sour cream, and ranch. As appealing as the name suggests, it’s reflective of Chili's strategy to innovate while retaining the essence of what customers love.
The Bigger Picture: Chili's Commitment to Improvement
As a prominent player in the casual dining sector, Chili's has been undertaking significant changes to restore its status among competitors. This includes improvements to menu staples like the Baby Back Ribs and revamped Frozen Margaritas made with PATRÓN. The efforts not only enhance customer satisfaction but also aim to align Chili's offerings with current food trends and consumer preferences.
Join the Queso Revolution!
If you consider yourself a queso fan or just love trying new flavors, this is your chance! Join Chili’s in their Queso revolution by visiting your nearest restaurant starting October 7. Whether it's as a solo appetizer or part of a hearty meal, the Southwestern Queso is poised to become a favorite.
To find out more about the new queso and all it brings to the table, or to check out the nearest Chili's in your area, explore Chilis.com.
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