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East Coast Wings + Grill Announces Festive Promotions for the Holidays
This holiday season, East Coast Wings + Grill (ECW+G) is launching a delightful event dubbed the "12 Days of Wing-ter Wonderland," an initiative aimed at enhancing the festive spirit from December 1 until December 12. This celebration showcases a series of 'surprise and delight' offers, catering to loyal guests while reinforcing the restaurant’s commitment to supporting local charities.
A Unique Approach to Holiday Specials
The concept behind the 12 Days of Wing-ter Wonderland is not just about enticing guests with deals; it combines community support with holiday cheer. On Cyber Monday, December 1, ECW+G initiated the celebration with a special $5 discount on online orders, aligning with the global shopping frenzy while also encouraging patrons to spread holiday joy and cheer. The event isn’t merely a sales gimmick; it’s an opportunity for the brand to give back, especially on Giving Tuesday, when 10% of sales are allocated to local charities serving their communities.
Values at the Core of the Initiative
As Ashley Mitchell, VP of Marketing for ECW+G, aptly states, "East Coast Wings + Grill has always been about community – creating a place where families and friends can relax, refuel and connect." This perspective is echoed in the brand’s operational ethos which emphasizes three core tenets: value, flavor, and community. Sam Ballas, the CEO and Founder, articulates how the Wing-ter Wonderland embodies these values, delivering enticing offers while fostering digital engagement and supporting the local causes that make a difference during the holidays.
In-Store and Digital Engagement
Throughout the 12 days, customers can expect distinct daily offers, which initially are communicated through email and the ECW+G app for rewards program members, and subsequently announced on social media. The campaign promotes not only in-store spread but also digital engagement through the app, which plays a critical role in enhancing customer interaction. In addition, rewards members are treated to exclusive wallet rewards and bonus point opportunities, elevating their experience further.
The Broader Impact of ECW+G
The impact of such initiatives extends far beyond the restaurant’s walls. ECW+G’s commitment to local communities is not new; the chain has established a precedent of charitable giving, as seen in its recent gift card promotion, wherein a percentage of net sales directly supports local food banks. The brand’s active commitment to being an important community member suggests a thoughtful approach to business—one that recognizes the external social climate and acts accordingly. This dedicated effort not only strengthens customer loyalty but also establishes a solid reputation for being socially responsible, which is increasingly important to today's consumers.
Building Connections Through Delicious Offerings
As diners gather to enjoy their favorite wings during this holiday season, East Coast Wings + Grill is fostering connections through food—an essential part of how communities unite. With a menu that caters to various tastes and preferences, including numerous flavors of buffalo wings, ECW+G ensures that there's something delicious for every family member. Such occasions often lead to memorable moments—reflecting the essence of dining out during the holidays.
Join the Celebration!
This December, take advantage of the exciting offers throughout the 12 Days of Wing-ter Wonderland. Whether you visit in-store, order online, or via the app, it’s a great opportunity to indulge in your favorite dishes while supporting a brand that cares deeply about its community. For more information about ongoing promotions, or to find a location near you, visit EastCoastWings.com and discover how you can be part of the festive season.
In conclusion, the 12 Days of Wing-ter Wonderland isn't just about enjoying fantastic deals; it is a unique celebration that embodies the spirit of giving and community support right in the heart of the holidays.
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