New Leadership Marks an Exciting Chapter for Ruby Slipper and Ruby Sunshine
The Ruby Slipper and Ruby Sunshine restaurant brands, widely recognized for their vibrant brunch offerings and genuine Southern hospitality, have taken a bold step forward by appointing Bryan Bass as their Chief Marketing Officer. This move not only signals the brand's commitment to growth and innovation but also highlights their intention to expand their footprint beyond their New Orleans roots.
Who is Bryan Bass?
With over 20 years of extensive experience in the hospitality and marketing industry, Bass comes with an impressive background. He has held pivotal roles at some of the most esteemed organizations, including MGM Resorts and Wynn Resorts. His track record includes driving significant commercial growth through integrated marketing campaigns and launching celebrity-backed hospitality concepts like Goodnight Nashville with country music star Jelly Roll.
The Vision for Ruby Slipper and Ruby Sunshine
“Bryan is a dynamic leader who understands how to build brands while staying true to their roots,” said Elizabeth McGee, CEO of Ruby Slipper and Ruby Sunshine. His appointment aims to enhance all aspects of brand strategy, focusing on marketing, digital innovation, guest engagement, and loyalty programs. Under his guidance, the brands are expected to strengthen their presence in existing markets and establish new ones.
Expanding the Southern Experience
Rub Slipper and Ruby Sunshine have emerged from humble beginnings in New Orleans in 2008 to a burgeoning restaurant group with 26 locations across six states. This evolution encapsulates not just a growth story but a celebration of the Southern culture and cuisine. Bass plans to leverage his expertise to share their unique offerings with more communities, enhancing the brand’s reach and resonance.
Market Positioning and Awards
Recognized as America’s #2 Best Breakfast Chain by Newsweek’s Readers’ Choice Awards in 2025, Ruby Slipper has distinguished itself through its commitment to homemade dishes and warm hospitality. Establishing a further foothold in the market is crucial for Bass, who aims to cultivate even deeper connections with diners while navigating the complex landscape of the hospitality sector.
The Future Looks Bright
Bass’s track record as Chief Marketing Officer at Carver Road Hospitality also emphasizes his capacity for brand elevation and market expansion. The upcoming initiatives are expected to include enhanced digital experiences and innovative customer engagement strategies that reflect the modern diner’s preferences while capturing the essence of southern charm.
Conclusion: A New Era for Ruby Slipper
The journey of Ruby Slipper and Ruby Sunshine under Bryan Bass's leadership is one to watch closely. His extensive expertise and proactive approach position the brand for exciting opportunities ahead. As the restaurant industry continues to evolve, the commitment to Southern hospitality will remain at the core of their mission.
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