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Expanding Franchise Footprint: Biscuit Belly's Bold Move
Biscuit Belly is on the fast track to achieving an impressive milestone: reaching a total of 20 operating restaurants by the close of 2026. Following an exceptional 2025 where the brand signed six new leases and opened a new location in Summerville, South Carolina, Biscuit Belly is poised for significant expansion in both its geographical reach and concept recognition within the brunch niche. The franchise, founded in 2019, is acclaimed for its scratch-made biscuits and commitment to Southern hospitality, making it increasingly appealing to a broad audience.
The Strategy Behind Growth: Vision and Execution
CEO Chad Coulter remains optimistic about the imminent growth, expressing confidence in the brand's strategic direction. Currently boasting 13 locations across several states, including Alabama and North Carolina, the franchise is preparing to broaden its operational territory from six to nine states. “We’re bringing on additional team members to help get us there because we know it’s there – and we have to execute at a high level,” noted Coulter, highlighting the importance of effective management in franchise expansion.
Catering to Customer Demand: A Multifaceted Approach
Catering has emerged as a notable growth driver, representing over 10% of sales and growing at impressive rates. This positive trend suggests that Biscuit Belly is more than just a brunch venue; it is adapting to customers' needs. In line with this, the brand plans to introduce a first-party catering ordering service in 2026, further professionalizing this branch of its business.
Anticipating Hurdles: Managing Costs Without Sacrificing Quality
Despite the hurdles posed by inflation and operational pressures, Biscuit Belly reported a strong profit margin attributed to strategic cost management. By renegotiating supplier agreements and optimizing delivery commissions, the brand demonstrated a knack for balancing operational efficiency with quality assurance. “Even with the challenges of traffic and inflation, our store-level profitability is as strong as it’s ever been,” stated Coulter, affirming the brand's commitment to maintain quality amid growth.
The Outlook for 2027 and Beyond
Looking forward, expansion plans remain robust. The company aims to not only meet its 2026 goal but also to line up at least five additional locations for 2027—targeting places like Virginia and more areas within North and South Carolina. With a long-term ambition to achieve between 25 and 30 locations, Biscuit Belly is embedding its brand into the fabric of the Southern culinary landscape.
As Biscuit Belly rolls into 2026 poised for exponential growth, it represents a promising opportunity for restaurant owners and franchisees alike. Establishing a strong franchise infrastructure and a commitment to quality and community engagement places Biscuit Belly on a trajectory for success. To learn more about this rapidly expanding brunch franchise and how to get involved, consider exploring the opportunities that Biscuit Belly has to offer.
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