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A Bold Expansion: Biscuit Belly's Growth Plans for 2026
Biscuit Belly is finishing 2025 with momentum, with plans to expand its presence significantly in 2026. With a total of 13 locations already operational, CEO Chad Coulter is optimistic about reaching a target of 20 restaurants by the year's end. This ambitious goal is supported by a wave of signed leases and numerous developments across several states, positioning the brand for continued success.
Pioneering Growth Strategies in the Brunch Franchise
In 2025, Biscuit Belly strategically focused on building a solid foundation for its future growth. By closing significant real estate deals across North Carolina, Georgia, Florida, Texas, and Ohio, the brand is set to transition from six states to nine, which is a substantial leap in market presence. Prominent locations in Columbus, Ohio, and Houston, Texas, showcase the brand's endeavor to penetrate new markets effectively.
The Power of Brand Identity in New Markets
Particularly in Columbus, where competition was fierce for prime real estate near Ohio State’s campus, the quality of the Biscuit Belly concept won the landlord’s favor. As Coulter noted, “There were 9 LOIs on the space in the first week.” The strong application of branding strategy and collaboration with brand experts is set to help transform this location into a flagship restaurant that can exemplify the brand’s vision.
Franchise Development: Attracting Quality Operators
Franchise development is another pillar of Biscuit Belly's expansion strategy. The addition of two multi-unit signings reflects the versatility of the brand in attracting seasoned operators. Coulter emphasized the importance of hands-on operators who not only understand but also enhance the Biscuit Belly experience. This strategy aims to stabilize and upscale operations as the brand grows.
Operational Efficiencies: Improving Profit Margins
With rising operational costs due to inflation, Biscuit Belly has remained resilient by reviewing supplier agreements and adjusting its vendor relationships. By successfully reducing commission rates with major delivery platforms, the company has enhanced store-level profitability. “Even with the challenges of traffic and inflation, our store-level profitability is as strong as it’s ever been,” stated Coulter.
Enhancing Revenue Through Catering Services
Catering has emerged as a major revenue stream, accounting for over 10% of sales across the Biscuit Belly brand with significant double-digit growth from last year. Plans for 2026 include introducing a first-party catering ordering service and an internal sales team dedicated to catering, signaling a commitment to capitalize on this growth area.
The Road Ahead for Biscuit Belly
As the brand prepares to open more locations, its goals are set high, with 20 restaurants planned for 2026 and another five in the pipeline for 2027. Locations will continue to emphasize areas with established support, including Georgia, Virginia, North Carolina, Ohio, Florida, and Texas. Coulter points out, “We want to be smart with what we’re doing,” hinting at a balanced and strategic approach to expansion rather than rushing for numbers.
Conclusion: Timing Is Everything in the Restaurant Industry
Biscuit Belly's growth strategy is a testament to the importance of timing in the restaurant industry. With decisive leadership, careful operational adjustments, and an expanding franchise network, the brand is firmly on track to elevate its market stature. As new restaurant owners or franchises consider how to grow their businesses, they might find valuable lessons in Biscuit Belly’s strategic approach to expansion and operational excellence.
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